Key Takeaways:
Alix Earle, a popular TikTok influencer, has filed a $1 million lawsuit against Gymshark.
She claims the fitness brand ended their sponsorship...
Key Takeaways:
UTA signs Jack Edwards, Madame Joyce, and Lewis Goodall for global representation.
These creators have a combined audience of over 5 million...
Key Takeaways:
Communiqué is helping Africa’s creator economy grow by providing essential data and insights.
The company focuses on supporting decision-makers to create infrastructure...
Key Takeaways:
Cetaphil launched a science-focused marketing campaign to connect with customers.
They hosted a cool event in California with influencers, labs, and fun...
Key Takeaways:
Gen Z trusts micro-influencers (10k-100k followers) more than celebrities.
These influencers create authentic, personal connections that drive engagement.
Brands like Coca-Cola and...
