Content Creator
Influencers Drive Huge Returns for Beauty Brands, New Report Reveals
Key Takeaways:
Influencer content delivers up to 19x higher Earned Media Value (EMV) than brand-owned channels.
Partnerships with creators boost impressions by 26x and...
YouTube Creators Targeted in Huge Phishing Attack—Here’s How to Stay Safe
Key Takeaways:
Over 200,000 YouTube creators were hit by a phishing attack in late 2024.
Attackers used fake files on OneDrive to steal login...
BBC Drops Ad Plans for Podcasts After Backlash
Key Takeaways:
BBC scraps plan to add ads on its podcasts and radio shows on third-party platforms.
Decision comes after backlash from media companies...
TikTok Shop Expands to Europe Amid US Uncertainty
Key Takeaways:
TikTok Shop is launching in France, Germany, and Italy next Monday.
The platform is expanding quickly in Europe after success in the...
YouTube Set to Become the Biggest Media Company by 2025
Key Takeaways:
YouTube is expected to surpass Disney as the largest media company by 2025.
YouTube generated $54.2 billion in revenue in 2024, trailing...
