Instagram Purge causes celebrities to lose millions of followers that stars’ may have paid hundred of thousands of dollars for.
Celebrities with tons of followers on Instagram may not be as popular as they think. The social media site recently told all users, “your number of followers has changed. We just completed a fix to remove spammy accounts.”
That is bad news for celebrities who either attract a ton of spam accounts or more likely, paid money to increase their followers by adding fake ones.
From Page Six:
Many stars’ accounts are handled by a social media team, explains Michael Heller, CEO of Talent Resources. “It’s very inexpensive, so that’s why many social media teams [buy followers].” Web sites can charge just $30 for 2,500.
The result of Instagram’s purge has seen celebrities’ followers plummet. On Thursday, it was reported that 1.3 million of Kim Kardashian’s followers. Rihanna’s decreased by 1.2 million, Katy Perry’s went down 300,000. Even Oprah lost 100,000 followers.
Many brands pay $100,000 for posts and negotiate fees based on followers it is embarrassing to see your favorite celebrities may thousands just for social media attention.
