Are you looking for a job in the film industry? How about working for IBM creating content?
IBM, where “work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. To lead in this new era of technology and solve some of the world’s most challenging problems.”
IBM’s Seller Enablement team is now hiring Content Producers to develop content assets for sellers including presentations, video, demos, animations, and briefing materials. Content Producers will support sales campaigns that take segments of seller roles through journeys to learn about what IBM offers, “to get smart about clients, envision opportunities for business development and to engage with clients effectively.”
Primary Responsibilities
- Content Strategy: Support content strategy for Seller Enablement campaigns by tracking performance and recommending optimizations to the content and the overall customer experience.
- Content Ideation: Inform the ideation process with best practices and scope recommendations including budget, timelines and production needs. Inform the ideation process with talent recommendations. Provide POVs regarding content formats, innovations, engagement, performance, distribution and other trends to help shape ideas and inform the ideation process.
- Talent Strategy: Understand the audience and the talent that will influence each audience throughout the buyer journey. Develop talent strategies for how to leverage talent / thought leaders / influencers in end-to-end campaigns.
- Workflow Management: Upload, monitor, develop, and measure content using our workflow management tool (e.g. Kapost). Deliver assets to relevant teams for completion, tagging and flighting.
- Optimize Content: Oversee the execution of ongoing content optimizations. Partner with the campaign management team to ensure that content optimizations are done in the context of the overall campaign and the demand generation funnel. Recommend what changes need to be made to improve the ROI of the campaign.
Content Producers are located in NYC, NY, Austin, TX, Raleigh, NC, or Boston, MA.
To apply click here.
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