Kellogg’s Froot Loops content creator video shoot.
Attention all Canadians with a creative spirit! Kellogg’s Fruit Loops is seeking individuals from all walks of life aged 13 to 99 to participate in their upcoming user-generated content campaign. The casting call is for a photo or short video of you holding up a Fruit Loop in an exciting way. The loop can be any color you like, or you can submit all five colors individually.
So grab your favorite Fruit Loop and get creative! For clarity, we only need to see your hand, with the loop held between your thumb and index finger. If you want to get playful and try holding the loop with other fingers, feel free! Check out our reference photo to get inspired.
Regarding requirements, we ask that you avoid wearing anything with logos and keep the background simple, with no other people, pets, or artwork. Tattoos and jewelry are okay, but for any tattoo(s), we’ll need the artist’s permission before featuring them.
If selected, participants will receive $600 as compensation for their work. Please remember that this is a non-union project and that applicants must be over 18 years of age.
Submit your photo or video by May 4, 2023, before 10 am to get involved. Parents are also welcome to apply on behalf of their minors.
So let your creative juices flow and show us your most captivating Fruit Loop poses!
How to apply?
Check out the casting call breakdown below to audition for a role in the upcoming production.
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Kellog’s Fruit Loops Content Creator Video Shoot
Seeking:
Individuals who can take a photo or film a video of them holding up a Froot Loop for a Kellogg’s UGC (user generated content) Campaign in Canada!
We’re looking for a diverse range of people who live within Canada ages 13 to 99. We’ll need you to hold a Froot Loop in an interesting way. Any colour of Froot Loop you’d like, or submit all five colours individually as a picture or short video. We only need to see your hand. The loop should be held up between the thumb and index finger. We need the Loop to be clearly visible and distinguishable to camera. If you’re having fun and would like to try holding the Loop with any other fingers that’s okay too. Please see our reference photo below.
Please read our video/photo requirements below:
1) No other brands or logos on your clothing, foreground and background. Don’t wear anything that is too distracting.
​2) You can take a photo and/or a short video.
​3) We’d like to avoid having other people, pets or artwork present in the background.
​4) Tattoos and jewelry are okay, but for tattoos, we will need the Artist’s permission, please make sure you can provide that before showing your tattoo on your hand or wrist / arm.
​5) The video clip should be 60 seconds or less.
If your video/photo is chosen, you will be paid $600 per person. This is a non-union project. You must be over the age of 18 to fill out the application. Parents can fill out the application for their child if they are minors.
Submissions are due by: May 4, 2023 at 10am.
Interested? Apply Now!
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