Groundworks Industries is building the future of cannabis by imagining the limitless possibilities that power the most thoughtful and engaged brands in the industry. Our vertically integrated approach moves the industry forward by rethinking and redefining cannabis culture through artistic vision, scientific rigor, and world-class talent. We’re seeking curious and passionate individuals to join our mission to build an equitable and inclusive cannabis culture-professionally and within the communities we serve. Come Grow with Us!
The Brand Ambassador is a frontline representative of Good Day Distro, helping to promote and educate customers on our family of products, including Pruf Cultivar, Quality Drugs, Helia Fields, and more. This role is primarily focused on conducting engaging in-store demonstrations, providing education to budtenders and customers, and building lasting product knowledge within Groundworks and Electric Lettuce retail locations.
Ideal candidates are enthusiastic communicators with a passion for cannabis culture, a knack for building relationships, and the ability to create memorable brand experiences.
Essential Functions
- Represent Good Day Distro brands with professionalism and enthusiasm in all customer-facing interactions
- Conduct in-store demos, samplings, and educational sessions with both budtenders and customers
- Maintain strong product knowledge, including brand stories, product differentiators, and production methods
- Share customer and budtender feedback with the wholesale and marketing teams to help refine programs
- Support promotional priorities and ensure staff are informed of current campaigns
- Track promotional activities, outcomes, and provide feedback as requested
- Contribute to a positive, collaborative team culture that reflects Groundworks’ mission and values
- Attend marketing events and community activations as needed
- Provide training tools, tips, and educational resources to retail staff to strengthen product knowledge and sales confidence
- Other duties as assigned
Required Qualifications
- Comfortable in customer-facing environments with strong communication skills
- Open availability, including evenings, weekends, and holidays as needed
- Demonstrated knowledge of the cannabis industry and consumer products
- Excellent organizational and time management skills
- Ability to establish strong relationships with retail staff and customers
- Energetic, approachable, and customer-focused
- Reliable transportation and valid driver’s license
- Valid OLCC Marijuana Handler’s Permit
- Must be and remain compliant with all legal and company regulations required for working in the cannabis industry
- Must be 21 years of age or older
Preferred Qualifications
- 1–2 years of cannabis-related sales, promotions, or brand representation experience
- Previous demo or customer engagement experience in retail, events, or hospitality
Physical Requirements
- Ability to stand, walk, and engage with customers for extended periods in retail environments
- Ability to occasionally lift and carry up to 50 pounds (demo materials, product samples, etc.)
- Comfort working in busy environments with frequent customer interactions
At this point, we hope you’re feeling excited about the job description you’re reading. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. Even if you don’t feel that you meet every single requirement, we still encourage you to apply.
Groundworks Industries provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
If you need any assistance or accommodation in the application and interview process, please reach out to us at HR@gw-ind.com or 971-254-4290-it would be our pleasure to partner with you!
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