Key Takeaways:
- NFL is hiring a Global VP for Influencer and Creator Marketing based in New York.
- The role focuses on engaging younger audiences, like Gen Z and Gen A.
- The VP will work with influencers and creators to grow the NFL’s global fanbase.
- The job involves managing teams, budgets, and platforms like TikTok and Instagram.
- Salary ranges from $215,000 to $300,000, with some travel required.
- Candidates need 11+ years of experience in influencer marketing.
If you’re into sports or influencers, here’s some exciting news. The NFL, one of the biggest sports leagues in the world, is looking for a new boss to lead their influencer and creator marketing efforts. This role sounds super cool, especially if you love football, social media, and working with famous creators. Let’s break it down!
Who They’re Looking For
The NFL wants someone to fill a big role: Global Vice President of Influencer and Creator Marketing. This person will work in New York and help the league connect with new fans worldwide. The goal is to make the NFL more popular among casual fans, young people, and women.
Why This Role Matters
The NFL knows it needs to attract younger fans, like Gen Z and even younger Gen A. To do this, they’re turning to influencers and content creators. Think about it: influencers have millions of followers, and if they talk about the NFL, their fans might start paying attention.
The new VP will partner with influencers, celebrities, and creators to make the NFL feel more modern and exciting. They’ll create campaigns that are authentic and culturally relevant. For example, imagine seeing your favorite TikTok star talking about an NFL game or sharing fun highlights. That’s the kind of thing this role will make happen.
What the Job Involves
This isn’t just a desk job. The VP will work with many teams across the NFL, like content marketing, social media, and events. They’ll make sure influencer programs fit into bigger marketing plans.
One big part of the job is creating content for platforms like TikTok, YouTube, Instagram, Snapchat, and even newer apps. The VP will make sure this content aligns with the NFL brand while still feeling real and engaging.
They’ll also team up with analytics experts to see how well the content is performing. If something isn’t working, they’ll tweak it to make it better. It’s like being a coach for the NFL’s social media strategy!
Global Expansion
The role isn’t just about the U.S. The VP will help the NFL grow internationally by working with teams in other countries. They’ll need to understand what’s trending in different regions and how to make the NFL appealing there.
For example, what works in the U.S. might not work in Europe or Asia. The VP will help tailor campaigns to fit local cultures. Plus, they’ll manage a team of marketers and handle budgets to meet global goals.
What You Need to Qualify
If you’re wondering if you could apply, here’s what they’re looking for. You’ll need a bachelor’s degree in marketing, communications, or a related field. A master’s degree is a plus.
They want someone with at least 11 years of experience in influencer marketing or creator partnerships. If you’ve worked in sports or entertainment before, that’s a big bonus. The NFL also wants someone with connections to high-profile influencers and agents.
The salary is pretty impressive too: between $215,000 and $300,000 a year. But there’s a catch: you’ll have to work in the NFL’s New York office full-time. No remote work here! You’ll also need to travel about 20-30% of the time, mostly within the U.S.
NFL’s Vision for the Future
Ian Trombetta, the NFL’s SVP of Social and Influencer Marketing, shared some insights last year. He said the NFL plans to do more live events with creators, especially around big games. For example, imagine creators doing live coverage of a Super Bowl halftime show or exclusive interviews with players.
Trombetta explained why this matters: “Social media and creators are the best ways to reach younger fans. We want to introduce them to our players, teams, and games in ways that feel fresh and exciting, not forced or outdated.”
He also mentioned that some of the NFL’s most successful posts ever involved creators. If you’ve seen funny or inspiring NFL content on TikTok or Instagram, it might have come from a partnership like this.
Why This Matters for Influencer Marketing
This move shows how important influencers have become in sports marketing. The NFL isn’t just trying to sell tickets or jerseys; they’re trying to build a connection with fans through the voices they already trust.
By hiring a dedicated VP for this role, the NFL is signaling that influencer marketing isn’t just a trend—it’s a key part of their strategy. They’re betting on creators to help them grow their audience and stay relevant in a fast-changing world.
How You Can Apply
If this sounds like your dream job, you can apply directly through the NFL’s career page. Make sure your resume highlights your experience in influencer marketing, your creativity, and your ability to work with global teams.
Even if you’re not applying, this is an exciting time to be a fan of the NFL. With more creator partnerships, you’ll likely see even more fun and engaging content popping up on your social media feeds.
The NFL’s search for a Global VP of Influencer and Creator Marketing is a big deal. It shows how much they value connecting with younger fans and using social media to grow their brand. If you’re passionate about sports, influencers, or marketing, this could be an amazing opportunity. Who knows? Maybe someday you’ll be the one shaping how the NFL engages with fans online.
Let us know what you think about this role and how you’d approach it if you were the VP! Drop a comment below.
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