Social Media Manager

Job Summary

Salt Lake is a place where elevation meets aspiration. An active urban city set at the foot of spectacular mountains. A place for open minds and fresh perspectives. This is an exciting time to be in Salt Lake: a brand new $5.1B SLC International Airport expansion, a recently opened 700-key Hyatt Regency convention hotel, several new hotels in the development pipeline, population and business growth (Utah has been the fastest growing state in the nation since 2010, primarily driven by Salt lake), host of the 2023 NBA All Star Game and recently announced as the preferred host of the 2034 Winter Olympics…Salt Lake is on fire, and we’re just getting started.

To capitalize on this incredible growth and to achieve Visit Salt Lake’s ambitious vision, we’re seeking a highly creative Social Media Manager to help take our efforts to the next level. You will manage social-first content creation and curation to support the social strategy across leisure and b2b segments. You will create and maintain a calendar and produce captivating content that showcases the distinct nature of the evolving Salt Lake destination brand. You are culturally connected and creatively curious with experience crafting a variety of content across multiple social platforms. You aren’t afraid to be innovative, using the latest trends and technology such as AI to shape creative storytelling whilst engaging with diverse audiences.

Primary Responsibilities:

• Plan, develop, implement and manage social strategy across Instagram, Facebook, TikTok, Twitter, Pinterest and LinkedIn. Showcasing Salt Lake as a distinct destination of attractions, culture, landscape, events and community;
• Craft and produce creative and captivating content across platforms, working with the content team to shape social-first content deliverables and direction;
• Write compelling copy that reflects Visit Salt Lake’s brand voice whilst appealing to target audiences;
• Collaborate across the organization to identify destination experts and influencers inside and outside the company to collaborate on social-first brand storytelling opportunities that expand reach;
• Manage, nurture and engage social community by interacting with followers by responding to comments, messages and reviews and encouraging user-generated content.
• Research emerging social trends to uncover brand opportunities to engage in cultural moments;
• Use social listening tools to help improve strategies and measure event and key moments impact;
• Leverage reporting and analytics to set goals, KPIs and benchmarks (in collaboration with marketing leadership) and report monthly on performance across all platforms.

Qualifications

• Passion for culture, social media trends and fostering a community;
• 4+ years of experience as a social media manager, creating content and managing platforms;
• In-depth knowledge of social media platforms, management and analytics tools with a curiosity for emerging technologies such as AI.
• Proven track record of delivering against defined metrics and KPIs;
• Excellent writing, storytelling, content creation and communication skills;
• Enthusiasm for collaborating with various stakeholders across the destination inside and outside of the organization;
• Drive to be an innovative thinker and team player with a growth mindset;
• Alignment with core team values: Knowledge, Integrity, Teamwork, Growth, Ownership;
• Appetite for a fast-paced environment and desire to constantly reassess and optimize to drive for excellence with a bias for action;
• Ability to flex between analytical, technical and creative skill sets to drive programs;
• Experience in paid ads management an advantage
• Experience in destination marketing, hospitality or related tourism industry is an advantage;
• Bachelor’s degree

Benefits Package

Insurance: medical, dental, vision, life, long term disability. 401(k) plan, Vacation, Sick, Personal Days and major holidays PTO.

Application

Interested candidates are encouraged to submit their resume and cover letter at [email protected].

Visit Salt Lake is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply. Only qualified candidates will be contacted for an interview. We thank all applicants for their interest in joining our team.

Final candidates will be subject to a background and reference check. E/O/E

Visit Salt Lake