The Rhoback Team is looking for an experienced and creative Art Director to envision product marketing campaigns, collaborate with cross-functional teams, provide direction for creative assets, and manage their composition into various mediums which elevate the Rhoback brand, drive sales, and resonate with the growing Rhoback community. The Art Director will manage a team of graphic artist(s) that execute all marketing graphic design needs for Rhoback.
This position will report directly to Rhoback cofounder, and will be located in Charlottesville, VA. Individual should be ready and energized to lead a new Art department with vision, build out process, elevate the Rhoback brand, and contribute Rhoback’s growth trajectory in the athleisure space.
Responsibilities:
- Manage team of graphic designer(s), oversee and help execute all non-video marketing assets especially email builds (almost daily), consistent digital ads, website assets, and any print marketing assets
- Collaborate with Creative Director of Product on building a story around individual products and seasonal lines with a marketing vision and story-telling mindset
- Provide input to Merchandising Team on product investments and email/product drop calendar during product design season
- Collaborate with Director of Marketing to create plan for product marketing campaigns from large seasonal campaigns, to color stories, to one-off drops, to annual evergreen products
- Gather inspiration, ideate, plan locations, and create a vision for all visuals for each product marketing campaign with input from Chief Content Officer, Brand Manager, Creative Director of Product and Cofounders
- Work with Marketing Team, Brand Team, and Media House to determine list of deliverables for each marketing campaign/shoot and align on budget/ROI goals set by Marketing Director
- Collaborate with Media House to ensure aligned vision and proper execution of creative vision for each color story/product marketing campaign. Create seasonal/campaign brand guides as needed
- Crosstrain with Cofounders and Brand Manager to become a brand expert. Lead process of picking photography selects from Media House content for product marketing campaigns
- Collaborate with copywriter and Brand Manager to align messaging with marketing campaigns while staying on-brand
- Work with Cofounders to become approver for visuals for all product marketing/ad content. Organic social content will be approved by Brand Manager
- Oversee graphic design needs across the organization (i.e., blogs, “Our Story”, logo refreshes, anything outside of product design). Collaborate with Brand Manager to create visuals and graphics for the Rhoback brand guide
- Collaborate with Brand Manager to find synergies with athlete shoots and organic content/campaigns. Integrate organic content with product marketing/ad content
- Maintain brand guides across marketing platforms and create brand guides as needed for large marketing campaigns
- Lead creation and implementation of product catalogs and all print assets in collaboration with Marketing Director and Brand Team
- Lead creation and implementation of wholesale catalogs in collaboration with Merchandising Team, providing direction to Media House on photography shoots
- Lead ideation and creation around in-store graphic design needs, especially once Rhoback opens stores
- Collaborate with Website Team to provide banners and images needed to ensure website experience is aligned to marketing campaigns
- Oversee and improve organized digital library of graphic and product marketing assets
- Gain deep understanding of the Rhoback brand, vision, customer, sales performance by product, and color palettes. Constantly seek inspiration discover trends with marketing content and consistently elevate the Rhoback brand for the customer
Qualifications:
- Expert level Adobe Suite
- Microsoft Suite experience
- Graphic Design Mastery
- Illustration skills
- Figma experience a plus
- Photography/motion graphics skills a plus
- B.A. or equivalent 4-year degree
- 8+ years of relevant experience with consumer brands
- 3+ years team management
- Ability to think critically to solve complex problems
- Capable of managing a team without the need for oversight
- Must have a creative mind and be willing to think outside the box
- Must be a team player with a no-task-too-small attitude
Rhoback
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