Business Overview
We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.
There are four I’s in Initiative and these represent our core values and behaviors.
- INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
- INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
- IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
- IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Position Summary
Results oriented, Project Manager with a proven track record of successfully managing matrixed projects within the MarTech, eComm, Analytics and Digital Innovation space. Must be adept at defining clear objectives, determining necessary steps required to achieve objectives, timeline development, account management, client relationship management, budget administration and custom solutions delivery for large, complex clients. Successful candidate will be an excellent communicator who excels at problem solving, is comfortable in the unknown and is able to actively engage and collaborate with cross functional teams on various projects.
Responsibilities
- Scope, plan, organize and execute cross craft (business unit) and cross agency (Initiative and KINESSO), cross organization MarTech, Analytics & Digital Innovation projects flawlessly
- Define clear project objectives and KPIs and determine necessary resources and steps to achieve objectives
- Manage media learning agenda and experimentation schedule
- Ensure test constructs are meeting qualifying criteria are met for experiments
- Ensure timely launch, managing optimizations and the appropriate re-testing or application of test results
- In-flight visibility into maturity of experimentation
- Manage experimentation outcomes and integration into strategy work (success) and deprioritization
- Identify areas of potential risk and implement risk mitigation strategies on all assigned projects
- Leverage and steward usage of workflow tool (Asana), to drive project visibility and collaboration, and drive task efficiency and accountability
- Set deadlines and hold teams accountable for delivering against defined deliverables and deadlines
- Investigate, analyze and solve problems and remove roadblocks to success as they arise
- Evaluate project performance and continually optimize for future enhancements
- Provide project governance as necessary with status meetings, recaps documents, workback schedules, RACI, meeting cadence
Required Skills & Experience
- 5-8+ years of project management experience within Media, Analytics or Operations
- Solid understanding of MarTech, eComm, Digital Innovation and Measurement as well as 1st Party Data
- Equal ability to perform autonomously, as a team leader, and as a collaborative cross- functional team player who is responsive to feedback
- Detailed oriented with excellent organizational, written & verbal communication, decision-making, analytical, and problem-solving skills
- Experience working within an agency environment and adept at prioritizing, multi-tasking, and managing concurrent projects in fast-paced, deadline-driven environments.
- Familiar with marketing communications strategy and processes, across all channels
- Demonstrates thought-leadership and has a positive approach to identifying solutions
- Ability to drive clarity and collaboration in a multi-stakeholder environment
- Exceptional interpersonal and collaborative skills across peers and client teams
- Demonstrated ability to manage cross discipline projects and workflows with senior and junior stakeholders internally and with clients
- Ability to simplify the complicated and determine the most effective and efficient path forward
- Deep knowledge and experience building and managing projects and teams in usage of PMO tools (e.g. Asana, Google Docs, Tableau, Excel, PPT, SharePoint, Salesforce)
- Initiative does not require candidates to have a college degree
Desired Skills & Experience
- High Volume CPG Experience a plus
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$110,000 – $125,000 USD
Initiative
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