We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
There are four I’s in Initiative and these represent our core values and behaviors.
- INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
- INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
- IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
- IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Company Perks:
- Discretionary Unlimited Vacation Time – Unlimited DTO / PTO
- Baby Bonding Leave (6-month parental leave + up to 10K in family planning
- reimbursement)
- 1K Cultureship – grant to support our employees’ passions and talents as we feel it
- will contribute to bringing their whole selves to work
- Employee Appreciation week (1 week off during August for us to relax and enjoy
- summer)
- We also offer various perks and discounts (ex. Gym discounts, ticket discounts,
- etc.)
- Winter Break – Closed off between Christmas and New Years
- 401K Match up to 6%
- Benefits (Medical, Dental, Vison, Life Insurance) – 1 month from date of hire
- # Paid Holidays / Bonus Holidays
- 1 Wellness Day per Month (any day off during the month of your choosing for you
- to enjoy and relax)
- Lucrative Referral Bonuses
Position Overview
As Group Director, Media Planning (Video/ Digital) you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.
Responsibilities
- Act as lead design counsel for clients at key periods (e.g. annual planning) or across key projects (eg. New launches)
- Responsible for communications design product excellence across major planning initiatives across designated client base
- Lead the team’s adoption of best-in-class communications design approaches and innovation, and adherence to planning process
- Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach
- Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP)
- Responsible for best-in-class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision
- Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team
- Oversee opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments
- Manage the product outcomes for new business efforts across pitches for Communications Design resource, including casting talent, running brainstorms, and integrating with partnerships & SBU’s
Required Skills and Experience
- Experience within the Entertainment industry
- Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Experience with high budget clients that participate in the linear video and CTV Upfront
- Skilled at utilizing tools for optimizations
- Excellent communication skills both written and verbal
- Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors
- Strong organizational, analytical and leadership skills
- Strong experience/involvement in new business planning and presentations skills
- Initiative does not require candidates to have a college degree
Desired Skills and Experience
- 10+ years relevant experience with 5+ years leading, managing and motivating a team
- Category or audience experience as relevant per assignment
- Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Ability to ensure consistency and best practices across all projects; strong project management skills
- Ability to assess client needs for utilization and development of planning and research tools and resources
_____________________________________________________________________________________________
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email accommodation@mbww.com.
About Mediabrands:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Initiative
Related jobs:
Job Description
A student film production is seeking passionate and collaborative crew members for an upcoming project filming in the Los Angeles area. This narrative-driven film follows a workaholic woman who becomes invisible during her daily commute, leading her to reflect on her life and identity. The production is looking for dedicated volunteers and creatives eager to gain experience and contribute to a meaningful cinematic project.
Job Responsibilities
- Collaborate with the production team in your assigned crew role
- Assist in executing various aspects of film production (pre-production, on-set, or post-production)
- Support a smooth and efficient filming process
- Contribute creatively while following direction from department leads
- Maintain professionalism and teamwork throughout production
Requirements
- Interest or experience in film production or related roles
- Ability to work collaboratively in a team environment
- Passion for storytelling and independent/student filmmaking
- Availability for scheduled shoot days
- Willingness to contribute in a volunteer capacity
Positions Available
- Producer / Production Manager
- 1st AD / Co-Producer
- Production Coordinator
- Casting Director
- Art Director / Prop Master
- Cinematographer
- Costume Designer
- Key Grip / Gaffer
- Boom Operator
- Production Assistants
- Additional crew roles, including post-production, may be considered
Compensation
- Unpaid (volunteer)
- Film credit
- Meals provided
Job Description
The independent feature film Killing The Light is now hiring local Dallas-based crew members for a 20-day shoot. This moderate low-budget production offers a collaborative environment for professionals looking to gain hands-on experience and grow their skills while working on a compelling project. The production is seeking dedicated non-union Texas locals to join various departments.
Job Responsibilities
- Support production operations based on assigned crew role
- Collaborate with department heads and team members throughout production
- Maintain professionalism and efficiency on set
- Assist with setup, execution, and wrap of production tasks
- Follow production schedules and directions from leadership
Requirements
- Must be a Texas resident and local to the Dallas area
- Must have reliable transportation to self-report to set
- Non-union applicants only
- Prior production experience preferred (varies by role)
- Strong communication, organization, and teamwork skills
- Ability to work a Monday–Friday schedule (with possible Saturday)
Roles
Line Producer
- Experienced Dallas-based line producer with strong budgeting and logistics skills
Production Manager / Coordinator
- Experience in production management or coordination; familiarity with payroll and scheduling
Production Assistants / Drivers
- Valid driver’s license required
- Ability to drive trucks (up to 16’) and assist on set
- Must be able to lift up to 40 lbs
Production Designer
- Experienced in overseeing art department, including set design, props, and dressing
Costume Designer
- Skilled in wardrobe management, rentals, and continuity
Casting Associate (Training Position)
- Organized individual interested in learning the casting process
- Includes scheduling, communication, and assisting with auditions
Volunteer Background Actors
- Open to individuals seeking on-set experience (meals and credit provided)
Compensation
- Crew rates: $225–$300 per 12-hour day
- Meals and production credit included
- Casting Associate: $1,000 flat stipend
- Volunteer background actors: meals and credit only
Job Description
Wynn Publications is seeking a skilled and energetic production team for an upcoming game show pilot filming in Raleigh, North Carolina. This high-energy, fast-paced project is looking for experienced crew members across multiple departments to help bring an interactive and engaging show to life. This is a great opportunity for film and TV professionals looking to work on an exciting new production.
Job Responsibilities
- Collaborate with the production team to execute a game show pilot
- Operate equipment and fulfill duties specific to your assigned role
- Maintain professionalism in a fast-paced production environment
- Follow direction from producers, directors, and department heads
- Ensure smooth setup, execution, and breakdown of production elements
Requirements
- Prior experience in film, television, or live production preferred
- Strong teamwork and communication skills
- Ability to work in a high-energy, fast-paced environment
- Must submit portfolio or past work
- Must provide availability and specify desired role
- Must be able to work in Raleigh, North Carolina
Roles
- Camera Operators
- Sound Technicians
- Lighting Crew
- Production Assistants
- Set Designers
- Directors / Assistant Directors
Compensation
- Paid opportunity (based on role and experience)
Job Description
An event production team is seeking a polished and professional Box Seat Concierge to assist at a classical concert in Brooklyn. This guest-facing role involves providing premium service to attendees, including champagne service and coat check assistance, ensuring a high-end experience for guests.
Job Responsibilities
- Provide concierge-level service to guests in box seating areas
- Assist with champagne service and coat check operations
- Maintain a professional, welcoming, and attentive demeanor
- Ensure a smooth and enjoyable experience for event attendees
- Follow event guidelines and coordinate with the event team
Requirements
- Strong customer service and communication skills
- Professional appearance; must wear black-on-black attire
- Polished, friendly, and attentive personality
- Ability to work in a fast-paced, guest-facing environment
- Reliable and punctual for scheduled event shifts
Compensation
- $30 per hour
- Minimum 3-hour shift
- 1099 contractor position with direct deposit
Job Description
A USC student production is seeking dedicated crew members for an upcoming short film shooting on a professional sound stage. This collaborative project offers an opportunity to gain hands-on experience, work alongside fellow filmmakers, and contribute to a creative production environment.
Job Responsibilities
- Assist in various on-set production roles depending on position
- Collaborate with the director and production team to ensure smooth operations
- Support lighting, camera, art direction, and set preparation
- Maintain organization of equipment, props, and set elements
- Contribute to a positive, efficient, and professional set environment
Requirements
- Interest or experience in film production or related fields
- Ability to work collaboratively in a team setting
- Strong communication and problem-solving skills
- Willingness to take direction and adapt on set
- Passion for filmmaking and storytelling
Roles Available
- Grips
- Gaffers
- Assistant Camera (ACs)
- Art Director
- Set Dresser
- Prop Master
- Production Assistants (PAs)
Compensation
- Unpaid
- Meals provided
- Copy and credit included
- Opportunity to network with USC School of Cinematic Arts filmmakers
Casting Wrangler for Film Production
Job Description
A Los Angeles production is seeking a casting wrangler to assist with talent coordination. This role is ideal for individuals with strong communication skills and experience managing talent on set.
Job Responsibilities
- Coordinate and manage talent on set
- Assist with casting logistics
- Communicate with production and talent
- Ensure smooth talent flow during filming
Requirements
- Strong organizational and communication skills
- Experience working with talent preferred
- Ability to multitask in a fast-paced environment
- Based in Los Angeles
Compensation
- $200–$300 per day (approx. 4 hours)
- Valuable on-set coordination experience
Runner for Film Production Crew
Job Description
A Los Angeles production is seeking runners to assist with various on-set needs. This role is ideal for individuals looking to gain hands-on experience in the entertainment industry.
Job Responsibilities
- Run errands across set
- Assist different departments
- Support setup and breakdown
- Maintain efficiency on set
Requirements
- Reliable and punctual
- Strong communication skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Great entry-level opportunity
Production Assistant for Film Crew
Job Description
A Los Angeles production is hiring production assistants to support daily operations on set. This is a great entry-level opportunity for those looking to start a career in film.
Job Responsibilities
- Assist with general production tasks
- Support crew across departments
- Maintain organization on set
- Run errands as needed
Requirements
- Strong work ethic and reliability
- Ability to follow instructions
- Interest in film production
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Entry-level production opportunity
Props Specialist for Film Production
Job Description
A Los Angeles production is hiring a props specialist to support the art department. This role involves sourcing and managing props for various scenes.
Job Responsibilities
- Source and organize props
- Maintain prop inventory
- Collaborate with art department
- Ensure props match creative vision
Requirements
- Experience with props or set work
- Strong organization skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $500–$800 per day
- On-set production experience
Set Designer for Film Production
Job Description
A production team in Los Angeles is seeking a creative set designer to build and style environments for an upcoming shoot. This role is ideal for those with strong visual design skills.
Job Responsibilities
- Design and execute set concepts
- Collaborate with art and creative teams
- Prepare and adjust sets as needed
- Ensure visual consistency
Requirements
- Experience in set design or art direction
- Creative and detail-oriented
- Ability to meet deadlines
- Must be local to Los Angeles
Compensation
- $500–$1,500 per day
- Opportunity to showcase creative work
Gaffer for Film Production
Job Description
A Los Angeles production is looking for a gaffer to support lighting needs on set. This role is ideal for professionals experienced in film lighting setups.
Job Responsibilities
- Set up and manage lighting equipment
- Work with the director of photography
- Maintain lighting consistency
- Follow safety protocols
Requirements
- Experience as a gaffer
- Strong knowledge of lighting systems
- Reliable and team-oriented
- Must be local to Los Angeles
Compensation
- $500–$1,000 per day
- Professional production experience
Assistant Wardrobe Stylist and Props Assistant
Job Description
A Los Angeles production is hiring an assistant wardrobe stylist and props assistant to support the creative team. This role is perfect for individuals with a passion for styling and set preparation.
Job Responsibilities
- Assist with wardrobe styling and prop organization
- Support wardrobe and art departments on set
- Maintain organization of costumes and props
- Follow direction from department leads
Requirements
- Experience in wardrobe or props preferred
- Strong attention to detail
- Ability to work efficiently on set
- Must be local to Los Angeles
Compensation
- $300 per day (3 hours)
- Hands-on production experience