Director of Social Media

IBT Media, a global business media company operating out of New York City with digital news properties in 20 countries, is looking for an accomplished Director of Social Media to join our management team.

The Director of Social Media will be responsible for strategy, development, execution, measuring and reporting on social media campaigns/projects with the goal of building, growing, connecting with and aggregating audiences across all social platforms. You will be responsible for growing overall audiences and working with the Sales department to execute and deliver advertising campaigns across social networks.

The ideal candidate will have strong functional and operational expertise in social media and digital journalism, highlighting experiences that have led the development and management of content strategy for a variety of social media platforms. Experience with running and launching campaigns for marketers and advertisers on social media platforms is also required.

Qualifications:

• 5-7 years experience in social media and/or community management at a media, news, or entertainment company.
• Proven success in driving social audiences to web properties, driving up social statistics.
• Proven know-how on delivering advertiser campaigns on social networks.
• Fluency in social media publishing and analytics.
• A thoughtful collaborator with strong project management skills.
• Bachelor’s degree or commensurate related work experience required.

Responsibilities:

• The Director of Social Media will be responsible for strategy, development, execution, measuring and reporting on social media campaigns/projects that stem from our media brands, with the goal of building, growing, connecting with and aggregating audiences accros all social media platforms.
• The Director of Social Media will be responsible for executing advertisers’ campaigns on social networks.
• The ideal candidate will have strong functional and operational expertise in social media and digital journalism, highlighting experiences that have led the development and management of content strategy for a variety of social media platforms.
• Create, manage, and execute social media campaigns/programs that engage audiences
• Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences.
• Facilitate growth marketing campaigns that acquire subscribers for newsletters.
• Set clear and defined objectives and strategies for each social media project/campaign, outlining key measurement criteria.

About IBT Media:

IBT Media is a fast growing global digital news organization, delivering news and insight to over 20 million monthly readers across the world. With innovations across the newsroom and the platform, we are engaging a new generation of readers with content that speaks to their interests, analysis that serve their businesses, and insight to make sense of a globally connected world.

IBT Media