YPM, Inc. is looking to add an exceptionally talented and experienced Paid Media Manager to join our Digital media team. The ideal candidate will have extensive hands-on experience successfully managing and growing digital campaigns on both Google and Microsoft (Bing) Ads across all campaign types including Search, Display, Discovery, Local, Shopping and YouTube. Beyond hands-on campaign management, this position will also be expected to train and mentor junior PPC/SEM managers on the Digital team.
This is a great opportunity for someone who is highly organized, reliable and career-minded to join a dynamic and talented team. A competitive salary and full benefits packaged are offered.
Key Duties/Responsibilities include but not limited to the following:
- Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals.
- Develop and maintain strong, key relationships with clients/brands; communicate with clients on strategic direction of PPC campaign initiatives, identifying key findings and recommendations.
- Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
- Actively test and analyze keywords, bid management, ad copy, & landing pages.
- Adjust all campaigns to align with approved client budgets (monthly and annually).
- Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
- Keep abreast of search engine and PPC industry trends, developments and best practices.
- Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones.
Desired Skills & Experience:
- Bachelor’s degree desired or equivalent work experience.
- 5+ years of SEM/PPC campaign management, online marketing or comparable digital experience.
- Experience working with large scale and complex brand campaigns.
- Experience with analytics / tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager.
- Experience with bid management and reporting tools.
- Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.
- Knowledge of digital marketing buying / best practices (PPC, Display, Creative and Landing Page Optimization, etc.).
- Experience optimizing landing pages and performing A/B and multivariate testing.
- Great attention to detail and a commitment to data integrity.
- Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
- Ability to work both independently and as part of a team in a professional business environment.
- Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).
- Bing Ads Accredited Professional (Preferred).
- Google AdWords Certified (Preferred).
- Google Analytics Certified a plus.
- Experience Managing 3rd Party Programmatic Display programs (Preferred).
YPM
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