Product Marketing Manager
Our client is seeking a Product Marketing Manager who is aligned with their vision and can lead the company in their new go-to-market strategy. The small team and family business desire to grow quickly and are a results-driven company with a rigorous culture. To meet the demands and achieve the results towards their aggressive goals, the ideal candidate will be auto-disciplined, self-motivated, enthusiastic, and have a strong work ethic. The candidate should be prepared to roll up his/her sleeves and collaborate well in person at their office in Indian Trail, NC. This role will report directly to the Owner and is required to be in person Monday-Friday.
The team designs and sells products to make front-line worker’s jobs easier!
Picture the server at your favorite restaurant using a tablet to take your order and after they are done, they have a beautiful/functional cross-body to hold the tablet so that they are hands-free. Or the warehouse worker scanning bar codes into inventory, needing a convenient tool to carry the scanner. These are the cutting-edge solutions they market daily on their e-commerce site.
Their products are evolving and being noticed by large B2B retailers and restaurant chains who are purchasing the designs to make their employee’s lives easier by making them hands-free when needed! Since 2009, they have been innovators and growing their business at a rapid rate.
The plan is to expand upon the successful e-commerce business and move into the B2B and B2G space to grow their multi-million-dollar brand.
Responsibilities:
·       Design and create all sales and marketing collateral, including product brochures and newsletters.
·       Conduct market research to create a lead-generation strategy in the US and Internationally.
·       Adopt a software program designed to implement email campaigns.
·       Manage branding, social media marketing, and content creation.
·       Partner with PR Agencies and manage the vendor relationship while driving the content strategy.
·       Manage Google and social media ad creation and budget.
·       Lead, plan, and implement product launch strategy and campaigns and develop the go-to-market strategy in the B2B and B2G space.
·       Identify user and buyer personas and develop a strategy around the ideal ICP.
·       Work with product management to define goals and metrics for the product launch and continuously iterate and refine based on data analytics.
·       Understanding the department budget and working within that budget.
·       Coach and develop the sales team on articulating the products’ benefits to prospects.
Culture Alignment:
·       Embody our core values: Professionalism/Integrity, Social Responsibility, Results-driven/Bold, Innovative, and Collaborative.
·       Ability to receive constructive feedback and criticism considering what is best for the company.
·       Effective time management.
·       Support other team members when necessary to help out.
·       Lean on internal team members and encourage their involvement in executing the company vision.
·       Have a broad vision and perspective while predicting and analyzing all possible scenarios regarding assigned projects.
·       Lead by example with a professional, yet friendly demeanor.
·       Collaborate and care for the well-being of the company and team members.
·       Must respect and admire the people they work with and enjoy collaborative meetings to problem solve and strategize with new ideas.
·       Must not shy away from a challenge.
Requirements:
·       Degree in Marketing or equivalent experience
·       At least 5 years leading a go-to-market strategy and implementation.
·       Must have product marketing experience in the business-to-business space.
·       Some background/understanding of e-commerce would be helpful.
·       Ability to lead a team in a couple of years once the business grows.
Be prepared to:
·       Give examples and proof of concept where you’ve implemented a GTM B2B and B2G product strategy.
·       Present a 30-60-90-day plan of how you would hit the ground running during a 2 or 3rd-round interview. They are relying on your expertise to guide THEM!
Benefits:
·       Health/Dental/Vision
·       Retirement plan
·       PTO + major holidays
Your Hiring Coaches
Related jobs:
Creative Production Crew Casting Call for Art Project – New York City
Job Description
An upcoming creative art project in New York City is seeking experienced local production crew members to join a professional photography and visual arts production. The team is looking for talented individuals with backgrounds in photography assistance, casting, production support, hair and makeup, and on-camera talent. Priority positions include experienced photo assistants and casting directors. This is an exciting opportunity for creative professionals to collaborate on an artistic production and contribute their skills to a unique visual project.
Job Responsibilities
- Collaborate with the creative team to support the successful execution of an upcoming art project.
- Photo Assistants: Assist with photography equipment, lighting setups, studio preparation, and on-set technical support.
- Casting Agents / Casting Directors: Help identify, coordinate, and manage suitable talent for the production.
- Runners / Production Assistants: Support daily production operations, equipment coordination, and general on-set tasks.
- Hair and Makeup Artists: Provide professional hair styling and makeup services for participating talent.
- Models / Talent: Participate in creative photography sessions and follow artistic direction.
- Maintain professionalism, teamwork, and effective communication throughout production.
Requirements
- Seeking local production crew members based in New York City.
- Open positions include:
- Experienced Photo Assistants – Priority hiring.
- Casting Agents / Casting Directors – Priority hiring.
- Runners / Production Assistants.
- Hair and Makeup Artists.
- Models / Talent.
- Relevant experience in photography, casting, production, beauty, or creative arts is preferred.
- Strong communication and collaboration skills.
- Ability to work efficiently in a professional creative production environment.
- Comfortable following artistic direction and adapting to production needs.
- Must be available to work locally in New York City.
Compensation
- Compensation details have not been provided.
Job Title
Skycam Utility – Michigan @ Minnesota – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Michigan @ Minnesota at Huntington Bank Stadium in Minneapolis, Minnesota (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Miami @ Clemson at Memorial Stadium in Clemson, South Carolina (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Runner II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Runner II crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 8 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Check in and out each day with the operations team
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Utility II crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 7 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – BYU @ TCU – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for BYU @ TCU at Amon G. Carter Stadium in Fort Worth, Texas (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Runner – Philadelphia @ Chicago – 9/28/26
Job Description
MING Entertainment is hiring a Runner for Philadelphia @ Chicago at Soldier Field in Chicago, Illinois (9/28/26),for the Monday Night Football broadcast on ABC. Runner crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Previous runner or PA experience
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Runner III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Runner III crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 10 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Philadelphia @ New Jersey – 9/30/26
Job Description
MING Entertainment is hiring a Utility III for Philadelphia @ New Jersey at Prudential Center in Newark, New Jersey (9/30/26),for the NHL hockey broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Notre Dame @ North Carolina – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Notre Dame @ North Carolina at Kenan Memorial Stadium in Chapel Hill, North Carolina (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Florida @ Missouri – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Florida @ Missouri at Faurot Field at Memorial Stadium in Columbia, Missouri (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
