Job Summary:
We are seeking a skilled and passionate Marketing and Business Development Manager to join our dynamic team. The ideal candidate will have a strong blend of marketing acumen and business development expertise within the gaming industry. This role will be responsible for developing and executing marketing strategies, managing community engagement, and ensuring smooth day-to-day operational activities for our game title(s). If you’re a creative thinker with a deep understanding of XR gaming trends and a knack for operational efficiency, we encourage you to apply.
Duties and Responsibilities
- Responsible for promoting XR game products overseas, including but not limited to collaboration with brands, media, influencers, and marketing agencies.
- Establish and maintain good platform relationships with Meta Store and Apple Vision Pro, acquire the latest industry insights and inside news from these platforms, and secure their support and resources for game promotion and publicity.
- Gather intelligence and conduct market research on the XR industry trends in North America, exploring and identifying XR teams and products with high potential.
- Support other BD work involved in overseas markets.
Qualifications
- Over 5 years of experience in overseas game promotion marketing. Capable of planning, organizing, and executing promotional activities and events, including but not limited to branding, performance marketing, cross-promotion, and offline promotions.
- Proactive problem solving capabilities and outstanding interpersonal skills.
- Highly attune to marketing trends and opportunities, able to independently plan and execute marketing activities that can bring sustainable user growth for XR game products.
- Familiarity with the XR industry and related game products.
- Previous partner experience and an excellent relationship with Meta and Apple in platform relations is a plus.
- Existing resources in XR press, influencers, and marketing agencies are a plus.
- Successful cases of game product marketing and promotion are a plus.
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