Temporary Regional Marketing Coordinator – (Hybrid Schedule)
US Job Description
Firm Information
Reed Smith is a global relationship law firm with more than 1,700 lawyers in 30 offices throughout the United States, Europe, Asia and the Middle East.
Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, entertainment and media, shipping and transport, energy and natural resources, real estate, manufacturing, technology, and education. For more information, visit reedsmith.com.
Position Summary
The regional marketers (“RMs”) are those on the “front lines” of the Marketing Department and act as the go-to person for all marketing efforts driven by their assigned offices or regions. RMs’ projects are primarily driven by the Office Managing Partner (“OMP”) in their office, and in relation to firm-wide branding campaigns executed locally. In addition, RMs provide support for industry/practice development efforts within their region, in collaboration with Business Development (“BD”).
This position is responsible for strategically executing various regional and practice group marketing initiatives in the Philadelphia, Princeton and Wilmington markets. The individual is the regional marketer in the region, and as such, must be visible, approachable, flexible, and proactive.
This assingment will last for at least six months.
Essential Functions
Office Managing Partner (OMP) relationships and elevating the Reed Smith brand in Philadelphia, Princeton and Wilmington:
Collaborate directly with the OMPs to coordinate and oversee all external and client-facing initiatives in the Philadelphia, Princeton and Wilmington markets
Support strategic development and tactical deployment of marketing programs that build the Reed Smith brand within the Philadelphia, Princeton and Wilmington markets including advertising, sponsorships, client educational and entertainment events, and community support initiatives. Leverage broader firm-wide client development and profile-raising efforts
Coordinate community support and office-supported practice development sponsorships at the local level, including ads, branding, attendance at events, and evaluating ROI
Work with OMP to determine viability of regional market client entertainment requests (such as sporting events) and client receptions. Execute requests according to established best practices, including site selection, mailing list development and circulation of same, tracking RSVPs, logistics for guest reception, on-site management, and follow-up with targets. Regional entertainment may be on behalf of practice groups, OMP, or industry-related groups
Coordinate with the OMP on regional marketing budget matters. This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests
Drive internal communications for the offices and report marketing/BD successes
Work directly with the OMP to monitor competitive developments within the region and recommend marketing responses
Work with OMP and the office administrative teams to develop and implement the offices strategic plan
Implement firm-wide branding campaigns at the local/regional level as assigned
Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats
Act as local support for firm-wide initiatives, such as Alumni, Diversity & Inclusion/ Women’s Initiative, Pro Bono
Stay abreast of PR activity & initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise
Participate in the new attorney onboarding process
Oversee external local/regional marketing vendor relationships
Work with in-house Graphics Team to prepare appropriate community support advertisements, invitations, and other collateral designs
Track attorney board memberships, leadership activity & professional affiliations
Collaboration with Business Development (BD) on Practice and Industry- Driven Projects:
Organize and perform marketing & BD training for lawyers locally as needed/requested and educate lawyers and secretaries in assigned region regarding new processes
Lateral recruitment – assist with local elements of the onboarding plan with appropriate PR/Communications and BD team
Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards
Collaborate with BD on region-specific marketing collateral as needed
Events:
Organize all in-person, hybrid, and virtual regional profile-raising & cross-practice events, including community support galas/dinners, office anniversary/milestone events, webinars, internal Senior Management/Executive Committee meetings and regional MCLE Days (multiple- practice) according to established best practices, including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management, and follow-up with targets, etc.
In collaboration with practice group events/seminars, team with BD members with on-site logistics and execution. This would include event registration, conference room reservations, and liaising with guest reception and hospitality
Job functions included are not exhaustive and may be supplemented as necessary. Reed Smith reserves the right to revise or modify job functions at any time.
Requirements
Education: College-level training in Marketing or related field or related experience.
Experience: Two to three years’ experience in Legal Marketing, professional services roles preferred in a role requiring independent work and demonstrated project & personnel leadership.
Skills: Strong computer skills including advanced knowledge of Microsoft Word, Excel, and PowerPoint. Ability to work with little supervision. Excellent communication skills, both written and verbal. Must have high degree of poise and professionalism when interacting with internal and external contacts. Ability to prioritize workload and solve problems quickly. Must be able to assist individuals of various levels with needs and problems and react to difficult situations appropriately.
Other
Equipment to Be Used: Personal computer and other office equipment such as telephone, calculator, fax machine, copier, scanner, etc.
Typical Physical Demands: Manual dexterity sufficient to operate standard office equipment.
Typical Mental Demands: Able to deal with stress associated with fast-paced work environment. Multiple priorities/tasks. Make judgment decisions and adapt to changing work situations. Grasp and apply new ideas. Communicate with various personalities at all levels.
Working Conditions: You will be required to work in the office at minimum 3 days per week. The details of your weekly schedule will be discussed further with your direct supervisor.
Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan.
Reed Smith is an Equal Opportunity Employer. Reed Smith’s success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran’s status, or any characteristic protected by law. As a firm, we adhere to and promote equal employment opportunity for all.
Reed Smith provides reasonable accommodations for persons with disabilities, including in the application and interview process.
Qualified candidates only. No search firms.
Reed Smith LLP
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