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Community Marketing Manager

$$$

Preferred in NYC area; coming into the office 3 days per week (Tuesday to Thursday). This role can be fully remote if not based in the NYC area.

What You’ll Do:

  • Help expand community and build affiliate programs by balancing commerce goals with brand value, pushing boundaries of community-generated content creation and activating new audiences with intention
  • Plan and manage the community marketing calendar including product launches and evergreen campaigns
  • Create and deploy gifting campaigns in a timely manner
  • Recruit and accept new members to the community program at scale
  • Draft and submit briefs to brand team for all design and asset needs
  • Deploy e-mail and SMS comms in collaboration with the CRM team
  • Deploy challenges to drive revenue and generate UGC
  • Maintain database of top community members and analyze community/affiliate performance
  • Share top UGC with brand and paid media teams to leverage cross-functionally
  • Create content toolkits for community members to inspire and support their content creation journey
  • Send surveys to the community and interpret the data presenting changes or improvements to the program
  • Foster inclusivity, intimacy, and acceptance with our community members
  • Ideate ways to elevate the program and have fun with our community!

What You’ll Bring:

  • 3+ years of relevant community marketing experience
  • A proven track record of executing campaigns with community, affiliates, referral, and/or micro creator programs at scale
  • Demonstrated track record of building strong relationships and delivering programs/campaigns that exceeded anticipated results
  • Love for social media platforms, and trends, constantly on the pulse of trending content and creators
  • Experience using Klaviyo, AirTable, Google Suite, Shopify, and social media tools/marketing platforms or lead generation CRM tools
  • Experience with BI tools such as Looker, Chartio, etc
  • Strong copy-writing and brief writing skills
  • Strong verbal and written communication and presentation skills to effectively articulate ideas
  • Fun vibes!

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Expiration date:
12-26-2023

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