ABOUT THIS ROLE
Patrick Ta Beauty is looking for a strategic and innovative Influencer Marketing Manager to join our team. This is a critical role that will drive all aspects of our influencer marketing and partnerships programming. The role will shape the vision for influencer programming on all levels. Our Influencer Marketing Manager will lead our partnerships strategy and contribute to the growth of our digital-first brand working cross-functionally with all other marketing channels. This role will report to the Director of Brand Marketing.
ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by world-renowned celebrity makeup artist, Patrick Ta and one of his first-ever clients and beauty and skincare expert, Rima Minasyan. The pair work together to create, perfect, and launch each product for both the makeup artist and the everyday makeup wearer. Patrick Ta Beauty’s goal has always been to make their consumer feel great in their skin and give them versatile products that can create any look.
ROLES & RESPONSIBILITIES
- Build & expand influencer program in totality across paid, collab, gifting and mailer initiatives to grow EMV, scale influencer content creation, increase site traffic and sales, and explode engagement and advocacy
- Shape partner and collaboration strategic framework to elevate the brand and generate accelerated awareness
- Explore new opportunities of partnership across digital platforms rooted in brand vision
- Create and develop monthly influencer budget plan with proven ROI while maintaining an internal database of market key performance metrics
- Measure and report on influencer program performance and KPIs; share results, insights and future recommendations with cross-functional teams and leaders on an ongoing basis
- Maintain the day-to-day execution of our influencer relationships in conjunction with the Senior Influencer Coordinator
- Continuously identify new influencers/talent while deepening existing relationships and building brand loyalty
- Lead in the entire process, from talent negotiation, contracting, to briefing, to execution, across multiple platforms
- Be an expert on the latest social media and influencer trends and tools, providing recommendations on new channels to test and develop new ways of partnering with influencers
WE THINK YOU’LL BE A GREAT FIT IF…
- You’re a leader & a strong communicator. You have a strong voice and want a seat at the table to help shape the future of Patrick Ta Beauty. You want to support and empower others, celebrating the accomplishments of the team as a whole.
- You’re curious. You have a passion for the beauty space, in particular makeup/ color cosmetics, and have a natural curiosity that compels you to learn more.
- You’re driven. You are a self-motivator with lots of enthusiasm and ability to work on high-visibility projects under tight deadlines with strong project management capability.
- You’re hands-on. Must be a proactive, roll up your sleeves, pragmatic leader capable of delivering results in a fast-paced, entrepreneurial environment.
PROFESSIONAL QUALIFICATIONS
- 5+ years’ experience in influencer marketing and partnerships. Experience in beauty a plus.
- Digitally savvy with pulse on all social media platforms
- Expert communicator who is cool under pressure
- Able to multitask seamlessly against multiple projects/deadlines; coordinating across agency partners, retailer and internal functions to drive organized execution
- Solid leadership and management skills — self-starting, inquisitive, results-oriented mindset with high energy and a positive attitude; strong mentor and manager
- Creative problem solver, idea leadership, and desire to pioneer (comfortable with ambiguity and “finding a way”)
WHAT WE OFFER
- Bonus Opportunity
- Health Benefits
- 401(k) With a Company Match
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
Patrick Ta Beauty
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