Our major Streaming client is seeking a Senior Social Media Manager to join their exceptional social team. This role, reporting to the Director of Social Campaigns and a part of the Marketing team, will focus on developing strategies and tactical plans for social media campaigns related to unscripted original content. This position will support a diverse range of programming, including reality, competition, true crime, and documentary content.
Responsibilities:
- Manage day-to-day organic social campaigns in partnership with our social media agency, leading creation of strategy, asset development, run of show planning, and execution
- Collaborate and coordinate cross-functionally with a heavily matrixed marketing and PR team on broader 360 campaigns, activations, paid, influencers, and stunts to bring unscripted titles to life on brand channels and beyond
- Stay on top of real-time social conversation and owned performance data to determine actionable insights for current and future campaigns, including reactive opportunities
- Work closely with internal and external partners to craft content capture strategy, plan around talent, and decide execution needs (ie. Social capture days, marketing shoots, premiere events, toolkits, etc
- Attend premieres, junkets, reunions and other events to capture and/or oversee social coverage as necessary
- Procurement and trafficking of assets and raw materials to/from internal creative teams, production partners and agency
- Partner with other social teams within the organization to strengthen and amplify campaign support
- Ensure proper vetting of assets and copy with internal legal, brand, and PR teams
- QA of social media assets to ensure brand, creative, and show guidelines are all met and balanced, information is accurate, and that there are no spelling or grammatical errors
Basic Qualifications:
- 5+ years of experience working in social for a major brand or agency – entertainment, and/or streaming experience preferred
- Experience in supporting cross-platform social campaign management from end-to-end, including but not limited to creative ideation, development, strategy, planning, execution, and reporting – working with influencers, paid, and talent is a plus!
- Results-oriented problem solver with strong analytical instincts – able to apply insights to your campaigns both proactively and reactively
- Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adapting to shifting/fast-breaking deadlines
- High tolerance for change, a collaborative can-do spirit, and a positive/growth mindset
- Clear and concise communicator with strong written and verbal communication skills, able to anticipate messaging needs proactively
- Passionate about reality, competition and/or true crime content? This role is for you!
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