Marketing Specialist/Manager
Full Time
Downtown Chicago (Loop) – full onsite
$80-100k + benefit package
The Marketing Strategist’s primary responsibility is to support the growth of the company by implementing strategies that increase demand for our services.
This position will frequently interact with our sales team, third-party vendors, and at times customers and carriers.
This employee must have a deep understanding of our audience and bring strong organizational, prioritization, and analytical skills to the table to drive creative concepts.
What You’ll Do
• Keep the the brand consistent and build exposure across all channels.
- Create and update landing pages on our WordPress website.
- Create thoughtful omnichannel campaigns through content planning and distribution – email, social, ads, mail, internal/external.
• Develop data-informed social media content briefs and plans that align with our brand vision.
• Partner with sales to ensure connectivity across all company channels.
• Ensure the sales department feels supported and has the collateral to feel confident and successful going into calls, in-person meetings, demos, etc.
• Use audience insight/targeted KPIs to create better user experiences.
• Participate in the development of testing strategies, including A/B & multi-variant testing.
• Conduct content analysis/audits of competitors to benchmark content & identify best practices.
• Stay up to date on best practices & emerging trends in social media.
• Write press releases & establish relationships with media companies.
• Apply for and stay up to date on various awards in the industry, including culture awards.
• Maintain relationships with our current merch vendor(s) and continuously come up with new design concepts and ideas for merch and marketing collateral for career fairs, industry conventions, and internal/external gifts. Including but not limited to anniversaries, new customer gifts, and holiday gifts.
• Work hand-in-hand with our Executive Admin Assistant to help on projects, including but not limited to, the President’s Club, Holiday Parties, and other social gatherings.
What You’ll Need
- Bachelor’s degree in marketing, graphic design, or journalism preferred.
- Minimum of 4+ years in marketing strategy.
- A proven track record of using marketing concepts to achieve deliverable results.
- The ability to be creative and analytical.
- Ability to work efficiently on your own, but also in a team setting with internal and external stakeholders.
- Effective communication skills, excellent copywriting skills, and graphic design skills.
- Eventual understanding of the transportation industry (after onboarding) to best showcase external company strategy and internal mission.
Bonus Points
• You have experience in 3PL, Transportation, or Tech.
• Experience with Google Analytics, WordPress, Growbots (MailChimp), LinkedIn, and Instagram.
• Experience with Adobe Creative Cloud, Canva, and SharePoint. (OneDrive)
• Experience with photography or videography – Shooting and Editing.
Enjoy the good life:
- Competitive compensation
- Medical, dental, and vision coverage
- Personal financial advisor
- Unlimited coffee bar & cold brew keg
- Wellness days & generous PTO
- Premium Calm membership
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