Summary: Manages and executes marketing campaigns by performing the following duties personally or through agencies or additional associates.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Oversee assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
Manage development and execution of promotional activities including print, electronic and digital media, direct mail, point-of-purchase displays, and signage.
Works closely with graphic artists, writers, and developers in the design and usability of marketing campaigns.
Manages development and execution of targeted marketing plans and budgets.
Guides development and execution of page creation and maintenance on harristeeter.com and engages with other departments to understand needs on the site.
Helps manage marketing budget.
Develops and manages marketing programs to promote and support the HT Fulfillment Centers, Pickup and 3rd Party Delivery, HT Plus membership program and other programs as assigned; including, but not limited to the following responsibilities:
Engage with Enterprise Fulfillment Center teams to understand best practices for marketing efforts, market research, and competitive landscape and communicate these details on a consistent basis.
Work with media agencies to coordinate tactics and execute media plan as budgeted. Measure impact of media plan and adjust accordingly throughout the year.
Coordinate program tracking process and communicate on a consistent basis with partners, HT Operations & Merchandising teams and vendors as needed.
Work with Merchandising and Marketing teams to develop and execute promotional plans and special offers focused on the Fulfillment center to drive loyalty from existing customers and gain new customer trial.
Lead the implementation of select local marketing programs throughout the year. Develop and activate partnerships in assigned markets; including program research, proposal solicitation, evaluation and negotiation of assets.
Responsible for the planning customer-facing dynamic email communications. Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails.
Execute mobile messaging, including text and push notifications including but not limited to, content development, QA, set-up and performance.
Execute targeted direct mail efforts, including but not limited to, content development, QA, set-up and performance.
Coordinate and execute lifecycle planning and apply to all targeting efforts to insure current and prospective customers are receiving the most appropriate offer, at the optimum time, via the preferred medium.
Work with IS team to coordinate targeted offer set-up.
Engage in daily interaction with Merchandising, Operations, Customer Relations, Communications, Marketing, Enterprise and Vendor partners to develop and communicate about marketing program details and content.
Develop knowledge of the VIC database structure, available analytical tools and new systems capabilities and use these skills to potentially support customer targeting efforts.
Develop knowledge of the current e-mail system, to potentially support efforts related to e-VIC, Fresh Catch, Wine, Superflag and other requested e-mail communication to customers and/or associates.
Conducts test programs to measure effectiveness of media, list, creative, and offer.
Tracks and analyzes results of test marketing programs and recommends programs to be expanded.
Negotiates contract terms with outside agencies and suppliers.
Communicates with outside vendors on ongoing campaigns.
Provides post-event reports, analysis, and regular status reports on marketing programs.
Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
Communicates details of marketing programs to sales, customer service, operations, and other departments involved with taking and fulfilling orders.
Manage timelines and appreciate the importance of meeting deadlines in a dynamic and challenging environment.
Coordinate numerous projects simultaneously.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Four year college or university program certificate with a focus on Marketing, Advertising or e-Business; and seven to ten years related experience in Marketing, Advertising or e-Business; or equivalent combination of education and experience.
Language Ability:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Math Ability:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Reasoning Ability:
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills:
To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Development software; Design software; Project Management software and Database software.
Certificates and Licenses:
No certifications needed
Supervisory Responsibilities:
This job has no direct supervisory responsibilities.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must occasionally lift and/or move up to 25 pounds.Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus.While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl; talk or hear and taste or smell.
Harris Teeter
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