Are you outgoing, love connecting with people, going to events and know how to get things done
in the Food & Beverage industry?
BVRG is looking for a Brand Activation Manager who loves on-premise channels, has existing
connections or otherwise knows how to get their foot in the door. The right candidate has
experience in the beverage/spirit industry and/or hospitality space with relevant marketing/PR/
Digital backgrounds.
What is this role like?
The Brand Activation Manager (BAM) serves as a dedicated Sales & Marketing resource within
the Los Angeles territory for their Italian Brand Waters, S.Pellegrino and Acqua Panna. In this
role you are accountable for the development of the brand portfolio in on premise channels and
responsible for growing distribution, driving volume, and establishing effective guest marketing
programming. Additionally, the ideal candidate will have credibility in the Alcohol-Beverage
industry and develop account relationships to drive velocity through engagement, brand
advocacy, and brand education with consumers, trade, and the bottler(s).
How about a look into your day-today?
Key Account Management (35%):
● Build trusting relationships with key on-premise customers to collaboratively build their
profitability through the implementation of BVRG Marketing Programs
● Serve as the primary contact for brand expertise/training to consumers and trade at on-
premise top trending and influential accounts
● Assist in the development and modification of marketing programs
● Drive brand image using multiple channels
● Implement the appropriate drink strategy
● Drive food menu & drink menu branded placements
● Manage corresponding budgets built specifically to support activations
Field Marketing Activation (30%):
● Work creatively to identify “non-traditional” events for potential brand support. Event
selection must be in line with the brand pillars: Gastronomy, Lifestyle, Food as Culture,
etc.,
● Provide relevant social media content to Field Marketing; mentions, hashtags, etc..
Content needs to be in line with brand guidelines
● Develop relationships with influencers and social media channels to cross promote
brand with brick and mortar restaurants, events, etc., to drive engagement
● Manage a list of influential image accounts while continuously identifying new potential
image accounts
● Support Marketing Manager in implementing trade materials, use of POS materials and
any other operative implementation of tailor-made (and fun) activities (menus, mixology,
etc.)
Route to Market Alignment (15%):
● Support sales teams. Establish strong working relationships with the bottler sales teams
by cultivating relationships, delivering business back to the bottler in addition to being the
go-to person for product & brand information
● Coordinate with bottler sales teams to ensure growing distribution of brand portfolio.
● Secure and conduct alignment meetings with key bottler stakeholders to launch new
programming, brand and product training and incentive activities
Communication & Reporting (20%):
● Reply to emails on a daily basis
● Weekly team meetings and Quarterly Review(s)
● Calling on accounts; proactive follow up
● Managing logistics and critical path for events and activation
● Track KPI activity in “real-time”
● Submit expense reports (with hard copy receipts)
Minimum Requirements:
● 1 – 3 years of beverage sales experience; On-Premise, Alcohol-Beverage experience
preferred
● Experience in the hospitality industry
● Adept at networking, selling, and interacting with diverse groups of people
● Excellent communication and presentation/public speaking skills
● Ability to develop and maintain effective working relationships with all members of
extended sales and brand teams
● Has strong business acumen, and experience using including Microsoft Office, and Slack
● Ability to work with relevant social media channels and understand the brand’s social
media strategy
● Understands how to get things done by leveraging opportunities against multiple
resources
● Willingness to work unconventional hours when necessary (nights and weekends)
● Must be willing to live in the focus market (Los Angeles)
● Must have a valid Driver’s License and be able to drive/travel through the designated
market area
Some great benefits of working with us:
● Competitive salary
● Medical insurance
● Transportation allowance
● Digital/ tech allowance
● Expense account
● EAP Services
● Telehealth and tele-veterinary services
● Whole-life insurance policy
● Bonus potential
● Experience the trendiest events and restaurants in your city
● 100% remote (must live in LA area)
● Possibility to travel to other major metros
Industry
- Marketing & Advertising
Employment Type
Full-time
Edit job description
BVRG
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