Seertech Solutions (www.seertechsolutions.com) is one of the world’s foremost Learning Management System (LMS) software providers, delivering highly differentiated mission critical learning and compliance management solutions across corporate, workforce enablement and extended enterprise / ecommerce use cases and audiences for our global corporate and government customers at scale. Seertech’s LMS software and customer support services global brand name organizations like Oracle, Texas Instruments, Red Hat, Emerson, GE and more, supporting more than 6 million users across 250+ sites operating in over 190 countries, with an average client user size of 42,000.
Our vision: To be the de facto LMS provider for key industry verticals ensuring an uninterruptible flow of talent to assure uninterruptible business competitiveness.
Reporting to the Global Head of Sales and Marketing, the Marketing Director will be responsible for the implementation of marketing strategies. You will not just analyze data, but also will use your expertise in strategic thinking to brainstorm fresh concepts for future marketing strategies and campaigns. You will engage with internal cross-functional business units, as well as externally with clients to translate business objectives into actionable and impactful strategies with clear measurements of success and high-quality standards for execution.
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From a tactical execution perspective, you will be responsible for creating/editing content (blogs, ad copy, social posts, website content, eBooks, etc.). You will be responsible for defining and executing our content marketing strategy, including building an annual content calendar to support campaign activity to acquire new clients globally. You will also produce KPIs that measure the effectiveness of the content strategy, e.g., the reach of articles created, google page ranking, backlinks secured, website and social media traffic, the number of inbound leads, and conversion rates.
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You will also use digital channels for marketing execution, including but not limited to website, SEO, paid search, content syndication, social media, and email marketing.
Seertech Solutions
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