Sharesale
Log InSign Up
HomeBrand Director- Proper No. Twelve

Brand Director- Proper No. Twelve

$$$

Position Summary

The Brand Director will be responsible for developing the marketing strategy for existing and new product variants within assigned portfolio. The scope of the role requires a broad and deep knowledge of all of the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, on-premise & influencer marketing, and innovation/new product development.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

  • Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives
  • Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
  • Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
  • Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
  • Lead strategic brand partnerships (sponsorships and experiential) to develop and deploy consumer and retail programs.
  • Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
  • Effectively manage brand budgets to optimize marketing spend
  • Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
  • Invest time into the development of direct reports and identify opportunities for advancement within Proximo
  • Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

  • Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  • Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
  • Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
  • Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  • Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
  • Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
  • Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills

Key Relationships

  • Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR
  • Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
  • External: Distributor Partners, Joint Venture Partners / Talent managers, Agency Partners: Advertising/Creative/Social Media/PR & Sponsorship activation and Experiential

Knowledge and Experience

  • BS/BA degree in marketing or related field required (MBA a plus)
  • Seven years plus of brand marketing or brand building experience preferably related to the Spirits Industry or FMCG.
  • Skilled in developing and activating brand experiential platforms and sponsorships, with proven capability to convert them into consumer engagement and brand sales
  • Experience in managing full mix for a dynamic lifestyle brand, with strong understanding of digital consumer engagement.
  • Have managed a significant third-party relationship (e.g. brand owner, performing artist, or joint venture)
  • A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
  • Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
  • Up-to-date on marketing trends, new media platforms and benchmarking with other industries
  • Understanding consumer insights and aligning all strategies to feed these needs.
  • Ability to lead and manage projects with cross-functional teams across the company and distributor network.

The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits

Related jobs:

$$$

Utility II – Live Gymnastics Broadcast Crew (Ft Worth, TX)

Join a fast-paced technical crew supporting the NCAA Gymnastics Championship at Dickies Arena. This Utility II role focuses on setting up and tearing down equipment for live TV coverage. You’ll be responsible for handling medium to heavy broadcast gear, pulling and coiling cables, assisting camera operators, and supporting lighting and scenic teams. The role may involve climbing ladders and working on elevated platforms—perfect for someone experienced in high-energy live production environments.

Job Responsibilities

  • Assist with technical setup and breakdown for remote broadcast crews

  • Load/unload broadcast gear and organize cables and camera equipment

  • Support scenic and lighting operations, including work on scaffolding

  • Pull and coil cables for operators and manage battery setups

  • Ensure production areas are neat, organized, and operationally ready

Requirements

  • Must reside within 100 miles of Dickies Arena in Ft Worth, TX

  • Must be 18 years or older and legally eligible to work in the U.S.

  • Must have completed at least 7 regional-level utility jobs in live productions

  • Familiarity with live production equipment: monitors, cables, cameras

  • Skilled at wrapping/unwrapping cables and keeping cable coils tidy

Preferred Qualifications

  • Direct experience with venue production areas and technical broadcast setups

Compensation

  • Paid opportunity to work a major sporting event and gain live broadcast experience

  • Collaborate with top-tier professionals in the entertainment and production industry

$$$

Utility I – Live TV Production Support (Detroit, MI)

Join a high-energy production team for a live sports broadcast at Ford Field. This Utility I position plays a hands-on role in supporting game day broadcast operations. You’ll assist with the setup and teardown of technical gear, manage camera carts, help with lighting equipment, and move medium to heavy cases of gear from trucks. This is a great opportunity for professionals looking to gain more experience in live television and event production.

Job Responsibilities

  • Assist with game day setup and breakdown of technical equipment

  • Manage and safeguard camera carts and broadcast cabling

  • Handle light panels and power equipment for crews

  • Load/unload gear from broadcast trucks

  • Carry equipment and support crew members throughout the event

Requirements

  • Must live within 65 miles of Ford Field in Detroit, MI

  • Must be 18 years or older and eligible to work in the U.S.

  • Basic knowledge of live TV or broadcast production

  • Ability to carry up to 50 lbs of equipment

  • Comfortable walking and working for extended periods

  • Must be a fast learner with a strong work ethic

Compensation

  • Paid position with hands-on experience in live sports broadcasting

  • Opportunity to grow in the entertainment and broadcast industry

$$$

Runner I – Live Broadcast Assistant (Detroit, MI)

Join a dynamic broadcast crew at Ford Field and play a key role in live television production. This on-site position supports operations and production for remote sports broadcasts. As a Runner, you’ll handle essential support duties like distributing information, coordinating with announcers, and completing show-related tasks. The ideal candidate is reliable, fast-moving, and knowledgeable about live event production.

Job Responsibilities

  • Run errands and deliver information between departments

  • Support coordination of announcer arrivals and departures

  • Assist with logistical and operational needs as assigned

  • Maintain effective communication throughout the production day

  • Adapt to evolving tasks in a fast-paced environment

Requirements

  • Must live within 100 miles of the venue in Detroit, MI

  • Must be 21+ years old and legally eligible to work in the U.S.

  • Must have a valid driver’s license

  • Previous runner or PA experience required

  • Strong communication skills (text, email, phone)

  • Positive and proactive attitude under pressure

  • Familiarity with the venue and surrounding area

Compensation

  • Paid opportunity

  • Gain valuable experience working on a major broadcast production

$$$

Utility II – Live Sports Broadcast Crew (Detroit, MI)

Join a professional broadcast team at Ford Field as a Utility II crew member supporting live sports coverage. This hands-on role is perfect for individuals who thrive in fast-paced production environments and are eager to contribute to technical operations. You’ll help with setup, teardown, and critical support duties on game day, ensuring smooth execution of live TV broadcasts.

Job Responsibilities

  • Load and unload medium to heavy equipment from broadcast trucks

  • Set up and manage cable layouts for camera and audio systems

  • Assist with pulling and coiling cables for camera operators

  • Support lighting and scenic departments as needed

  • Work at heights on ladders, scaffolding, and rooftops

Requirements

  • Must live within 65 miles of Ford Field in Detroit, MI

  • Must be 18+ years old and legally eligible to work in the U.S.

  • Must have experience working at least 7 previous shows in a similar utility role

  • Must have knowledge of cameras, monitors, and cable systems

  • Skilled in coiling and organizing cables for live production

Preferred Qualifications

  • Familiarity with venue layouts and backstage production areas

Compensation

  • Paid gig

  • Valuable experience in national sports broadcasting

$$$

Parabolic Mic Operator – Live Sports Broadcast (Detroit, MI)

Join a live television production team at Ford Field as a Parabolic Mic Operator. This dynamic role involves using a wired parabolic microphone to capture immersive field-level audio during a professional football game. You’ll follow the play from the sidelines or endline, ensuring every moment of action is heard clearly. If you have a sharp ear, a passion for sports, and thrive in live broadcast environments, this is your chance to get in the game.

Job Responsibilities

  • Operate a wired parabolic microphone dish during live game coverage

  • Track the play and point the mic toward the action for optimal audio capture

  • Work alongside the production audio team to deliver clean sound feeds

  • Stand for extended periods while maintaining focus on the game

  • Remain alert and responsive in various outdoor weather conditions

Requirements

  • Must live within 65 miles of Ford Field in Detroit, MI

  • Able to stand and move throughout the game without interruption

  • Physically fit and prepared to handle changing outdoor elements

  • Basic understanding of football or the sport being covered

  • Experience in live event production or broadcast audio preferred

Compensation

  • Paid opportunity

  • Build your resume with live sports broadcast experience

$$$

Parabolic Mic Operator – Sports Broadcast (St. Louis, MO)

Step into the heart of the action as a Parabolic Mic Operator for a live sports broadcast at The Dome at America’s Center in St. Louis. This role focuses on capturing authentic game-day audio using a wired parabolic microphone dish. You’ll track the movement of the play along the sidelines or endlines, ensuring top-tier sound is recorded for live TV. This is a great opportunity for professionals with a passion for sports and live production.

Job Responsibilities

  • Operate a parabolic microphone on the sidelines during gameplay

  • Follow the flow of play and point the mic toward the action to capture key audio

  • Ensure quality sound pickup under variable weather conditions

  • Collaborate with the broadcast audio team to maintain coverage consistency

Requirements

  • Must live within 65 miles of the venue

  • Physically fit and able to stand for long periods

  • Comfortable working outdoors in all types of weather

  • Strong understanding of football or the sport being covered

  • Previous live broadcast or event experience is a plus

Compensation

  • Paid gig opportunity

  • Gain experience in professional sports broadcasting

$$$

Utility I – Live Broadcast Production (St. Louis, MO)

Join a fast-paced live TV broadcast crew as a Utility I team member in St. Louis. This position plays a vital role supporting technical operations during game-day set-up and breakdown. You’ll help manage essential production gear, assist with cable handling, and ensure camera and lighting equipment is safely moved and maintained. This is an exciting opportunity to gain hands-on experience in sports broadcasting.

Job Responsibilities

  • Assist with loading/unloading gear from broadcast trucks

  • Safely transport and position light panels and camera carts

  • Help lay out and coil cables for technical crew

  • Carry and manage heavy broadcast equipment, including batteries

  • Provide support during strike and teardown

Requirements

  • Must live within 65 miles of the event site

  • Must be 18+ and legally eligible to work in the U.S.

  • Prior knowledge of TV production is preferred

  • Able to lift up to 50 lbs and handle physical work

  • Comfortable walking and standing for long periods

  • Quick learner and team player with a proactive mindset

Compensation

  • Paid event-based position

  • Valuable experience in live TV and event production

$$$

Runner – Broadcast Production (St. Louis, MO)

A major live sports broadcast is looking for a reliable and flexible Runner to join the production team in St. Louis. You’ll play a key support role behind the scenes, helping coordinate day-of logistics, distributing information, and running errands to ensure smooth event execution. This is a fast-paced position ideal for those with strong organizational skills and previous production experience.

Job Responsibilities

  • Support production and operations teams on site

  • Run errands and assist with transportation coordination

  • Distribute materials and relay critical updates to team members

  • Help with announcer arrivals, talent schedules, and general logistics

  • Take on other broadcast-related duties as needed

Requirements

  • Must live within 100 miles of the event location

  • Must be 21+ years old and legally eligible to work in the U.S.

  • Valid driver’s license required

  • Prior runner or PA experience in live production environments

  • Reliable phone, email, and text communication

  • Positive, can-do attitude and ability to adapt quickly

  • Familiarity with the local area and venue

Compensation

  • Competitive pay based on event duration

  • Excellent opportunity to build experience in live television production

$$$

Utility Technician – Live Broadcast Operations (St. Louis, MO)

A major live TV broadcast is seeking a skilled Utility Technician to support technical operations during a high-energy sports event in St. Louis. This role involves hands-on work with essential production gear, from setting up cables to handling heavy equipment, ensuring seamless broadcast execution from start to finish. If you’re a behind-the-scenes pro with production experience, this is your moment.

Job Responsibilities

  • Support technical crews with setup, execution, and teardown

  • Load/unload medium to heavy gear from broadcast trucks

  • Layout and coil cables for camera operators and scenic departments

  • Assist with camera batteries, lighting rigs, and equipment on rooftops

  • Climb ladders and work safely at heights as needed

Requirements

  • Must live within 65 miles of the venue

  • Must be 18+ years old and eligible to work in the U.S.

  • At least 7 prior credits as a regional level utility on live remote productions

  • Strong working knowledge of cameras, monitors, and cabling

  • Ability to wrap and manage cables neatly under pressure

Compensation

  • Competitive event-based rate

  • Valuable networking opportunity on a nationally televised production

$$$

Parabolic Microphone Operator – Live Sports Broadcast (Memphis, TN)

Join the action on the sidelines as a Parabolic Microphone Operator for a live sports broadcast in Memphis. This unique role places you right in the middle of the game, capturing crisp field audio that enhances the viewing experience for millions. You’ll work alongside camera crews and production teams, following live plays with precision and skill.

Job Responsibilities

  • Operate a wired parabolic microphone to capture on-field sounds

  • Move along the sideline or endline, tracking the action during the game

  • Point the mic toward active play to capture real-time audio

  • Stand for extended periods while maintaining high alertness

  • Assist with additional field audio tasks as needed

Requirements

  • Ability to remain physically active and stand throughout the event

  • Comfortable working outdoors in various weather conditions

  • General understanding of football or the sport being covered

  • Strong attention to detail and coordination with broadcast teams

Compensation

  • Paid per event, based on broadcast experience

$$$

Utility I – Live Event Broadcast Crew (Memphis, TN)

Step into the fast-paced world of live sports broadcasting with a Utility I position supporting Technical Operations in Memphis. This hands-on role is ideal for those looking to gain production experience on major TV broadcasts. You’ll be assisting with game day setup, equipment handling, and behind-the-scenes support to keep the broadcast running smoothly.

Job Responsibilities

  • Set up and strike technical gear for live TV production

  • Handle light panels, follow and secure camera carts

  • Load and unload medium to heavy gear from production trucks

  • Manage layout and pickup of broadcast cabling

  • Transport and manage camera batteries during the event

Requirements

  • Must live within 100 miles of Memphis, TN

  • Must be 18 years or older and legally eligible to work in the U.S.

  • Basic understanding of live TV or video production

  • Ability to carry equipment up to 50 lbs

  • Must be comfortable standing and walking for long hours

Compensation

  • Competitive event-based pay based on experience

$$$

Utility II – Live TV Broadcast Technician (Memphis, TN)

Step into the action behind the scenes of a major live broadcast event in Memphis. This Utility II role supports Technical Operations during setup, execution, and teardown of live remote TV productions. You’ll be hands-on, working with broadcast trucks, loading and unloading equipment, managing cabling for cameras, and supporting production teams across departments. This is a physically active and rewarding opportunity for those with live event experience and a passion for broadcast operations.

Job Responsibilities

  • Load and unload heavy cases of production equipment

  • Assist with cabling: layout, pickup, and coiling for camera operators

  • Transport camera batteries and assist with scenic and lighting gear

  • Climb ladders, work on scaffolding and rooftops as needed

  • Support technical crews throughout setup and breakdown

Requirements

  • Must live within 100 miles of Memphis, TN

  • Must be at least 18 years old and legally authorized to work in the U.S.

  • Must have worked a minimum of 7 live remote productions as a utility tech

  • Familiarity with TV production equipment (cameras, cables, monitors)

  • Skilled at wrapping/unwrapping cables and maintaining cable organization

Compensation

  • Competitive daily rate based on experience and role responsibilities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
11-14-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!