HomeJobsUnited StatesOhiocolumbusProduct Marketing Manager

Product Marketing Manager

$$$

Caron Products is a rapidly growing innovative laboratory equipment company delivering products into pharmaceutical, clinical, biotech, and academia markets.

We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on Product Marketing to join our marketing team.

 

You must have a love for understanding, diving into and building customer journeys, and as such will have an immediate and direct impact on key company-level growth.

 

The ideal candidate will have experience in crafting user journeys across multiple channels including email, as well as enjoys building the 1:1 communications experience that predicts and delivers on user needs at every stage.

 

As a Digital Marketing Specialist, you will play a critical role in driving the success of our products by developing and executing effective digital marketing strategies.

 

Your primary responsibility will be to create and implement product-focused marketing campaigns across various digital channels to increase brand awareness, generate leads, and drive conversions.

 

Responsibilities:

 

Develop and execute comprehensive digital marketing strategies with a strong emphasis on product marketing.

 

Conduct market research to understand target audience needs, behaviors, and trends related to the product.

 

Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.

 

Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.

 

Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication.

 

Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.

 

Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.

 

Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.

 

Implement marketing automation tools and strategies to nurture leads and facilitate personalized communication throughout the customer journey.

 

Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.

 

Lead Generation and Management:

Experience with lead generation tools to help capture and manage leads.

 

Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.

 

Product specific personalization and targeted messaging based on customer data and behavior.

 

Requirements:

 

An ideal candidate will have minimum 3 years’ experience successfully launching or been part of the team that successfully launched a physical product to a B2B audience.

 

Bachelor’s degree in Marketing, Business, or a related field.

 

Knowledge of digital marketing systems; must be proficient in HubSpot.

 

Proven experience in digital marketing, with a strong focus on product marketing.

 

In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.

 

Proficiency in utilizing marketing automation tools and CRM systems.

 

Strong analytical skills and ability to interpret data to drive actionable insights.

 

Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.

 

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

 

Creative mindset with a passion for exploring innovative digital marketing strategies.

 

Strong attention to detail and commitment to delivering high-quality work.

 

B2B experience is a plus

 

Proven track record in developing & managing successful digital marketing sites

Caron Products

Related jobs:

Event Coordinator

Job Description

An anime-focused organization is seeking Event Coordinators to help organize and manage community events, conventions, meetups, and special activities. This position is ideal for organized professionals who enjoy planning memorable experiences.

Job Responsibilities

  • Coordinate event logistics and scheduling.
  • Assist with setup and event operations.
  • Communicate with vendors, guests, and volunteers.
  • Ensure successful event execution.

Requirements

  • Strong organizational skills.
  • Excellent communication abilities.
  • Ability to multitask in fast-paced environments.
  • Event planning experience is preferred but not required.

Compensation

  • Paid opportunities may be available depending on the position.
  • Free VIP event admission.
  • Complimentary photoshoots.
  • Potential travel opportunities.

Promoters & Marketing Team Members

Job Description

An expanding anime and pop culture community in New York City is looking for enthusiastic Promoters and Marketing Team Members to help grow its audience, spread awareness, and support community events. This opportunity is ideal for individuals passionate about anime, conventions, cosplay, and fan communities who want to contribute to a growing organization.

Job Responsibilities

  • Promote community events and initiatives online and in person.
  • Assist with marketing campaigns and audience engagement.
  • Help expand the community through outreach efforts.
  • Represent the organization at events and meetups.
  • Collaborate with the team on promotional strategies.

Requirements

  • Passion for anime, cosplay, gaming, or pop culture communities.
  • Strong communication and interpersonal skills.
  • Reliable and motivated team player.
  • Ability to engage with community members both online and in person.
  • Marketing or promotional experience is a plus but not required.

Compensation

  • Paid opportunities may be available depending on the position.
  • Free VIP entry to community events and meetups.
  • Free photoshoots.
  • Travel opportunities, including flights for select travel events depending on the role.

Film Crew Hiring Call for Chicago Productions

Job Description
A production company is seeking experienced film and television crew members for upcoming projects in the Chicago area. This is a paid opportunity for industry professionals looking to join narrative film and television productions. Casting directors and production managers are currently hiring skilled crew members across multiple departments to support upcoming shoots and future projects.

Job Responsibilities

  • Collaborate with production teams to support film and television projects
  • Maintain professionalism and efficiency on set
  • Execute department-specific responsibilities according to production needs
  • Assist with ensuring productions run smoothly and safely
  • Follow production schedules and project requirements

Requirements

  • Previous film, television, or production experience preferred
  • Strong communication and teamwork skills
  • Ability to work in a fast-paced production environment
  • Reliable, organized, and detail-oriented
  • Narrative film and television experience preferred
  • Must be available for projects in the Chicago area

Compensation

  • Paid production positions
  • Opportunities on upcoming and future productions
  • Professional networking opportunities
  • Experience working with established production teams

Job Description

A production filming in the Houston and Pearland area is seeking an experienced 1st Assistant Camera (1st AC) / Focus Puller with Ronin 4D experience. This paid crew opportunity is ideal for camera professionals who have experience managing focus on advanced camera systems and can contribute to a fast-paced production environment.

Job Responsibilities

  • Serve as the 1st Assistant Camera / Focus Puller during production.
  • Pull and maintain accurate focus while operating with the Ronin 4D camera system.
  • Assist the camera department with equipment setup and operation.
  • Collaborate closely with the Director of Photography and camera crew.
  • Ensure camera equipment is functioning properly throughout production.

Requirements

  • Proven experience as a 1st AC or Focus Puller.
  • Must have experience pulling focus on a Ronin 4D system.
  • Own wireless focus system preferred.
  • Strong technical knowledge of camera operations and focus management.
  • Ability to work efficiently in a production environment.
  • Must be available for scheduled shoot dates.

Compensation Details

  • Paid position
  • Rate will be discussed with selected candidates

Film Crew for Watch Party Event

Job Description

A production team is seeking an experienced film crew to capture a live watch party event in Midland, Texas. This videography opportunity is ideal for creative professionals who specialize in event coverage and can deliver high-quality footage that captures the energy and atmosphere of a live gathering. Teams with experience filming events, branded content, and social media campaigns are encouraged to apply.

Job Responsibilities

  • Film and document a live watch party event
  • Capture high-quality video footage of attendees and activities
  • Work collaboratively with event organizers and production staff
  • Manage camera equipment and on-site production needs
  • Deliver professional event coverage that highlights key moments

Requirements

  • Prior videography or film production experience
  • Must provide examples of previous video work
  • Minimum crew size of 2–3 people
  • Strong understanding of event filming and production
  • Reliable equipment and professional workflow
  • Ability to work efficiently in a live event environment

Compensation

  • Paid film crew opportunity
  • Professional event production experience
  • Opportunity to expand your portfolio
  • Networking opportunities with industry professionals

Entertainment Industry Production Staff

Job Description

A growing television and digital media network is hiring motivated professionals and aspiring creatives to join its production team. Opportunities are available across multiple departments, including content creation, production, post-production, casting, photography, and event support. Training is available for select positions, making this an excellent opportunity for both experienced professionals and individuals looking to gain hands-on entertainment industry experience.

Job Responsibilities

  • Support television, digital media, and content production projects
  • Collaborate with creative and production teams to deliver high-quality content
  • Assist with filming, editing, casting, photography, or production operations depending on the role
  • Maintain professionalism and reliability in a fast-paced production environment
  • Contribute to the development of original programming and entertainment content

Requirements

  • Passion for television, media, production, or entertainment
  • Strong communication and teamwork skills
  • Reliable, professional, and motivated work ethic
  • Relevant experience preferred but not required for select positions
  • Ability to work collaboratively in a creative environment

Available Positions

  • Assistant Editors
  • Story Producers
  • Videographers
  • Photographers
  • Drivers / Security
  • Licensed Medics
  • Casting Producers
  • Makeup Artists (MUA)
  • Hair Stylists

Compensation

  • Competitive compensation based on position and experience
  • Training opportunities available for select roles
  • Hands-on experience in television and digital media production
  • Opportunity to work with a growing entertainment network

Job Description

A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.

Job Responsibilities

  • Develop, pitch, and produce local story ideas for audio and digital platforms.

  • Coordinate production logistics, including scheduling, planning, and managing deliverables.

  • Support recording sessions and help guide content structure from concept to final output.

  • Collaborate with hosts and internal team members to ensure content aligns with editorial goals.

  • Maintain organized workflows and timelines for ongoing content production.

Requirements

  • Must live in the Las Vegas metro area.

  • Experience producing audio, podcast, or digital content (professional or comparable experience).

  • Strong storytelling instincts and knowledge of local culture/community interests.

  • Excellent organizational skills and ability to manage multiple deadlines.

  • Comfortable working collaboratively in a fast-paced content environment.

Compensation Details

  • Compensation details are not listed in the post (to be provided during the application process).

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
11-14-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!

Stay Safe in the Industry

Simple steps to protect your career and avoid scams.