Caron Products is a rapidly growing innovative laboratory equipment company delivering products into pharmaceutical, clinical, biotech, and academia markets.
We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on Product Marketing to join our marketing team.
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You must have a love for understanding, diving into and building customer journeys, and as such will have an immediate and direct impact on key company-level growth.
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The ideal candidate will have experience in crafting user journeys across multiple channels including email, as well as enjoys building the 1:1 communications experience that predicts and delivers on user needs at every stage.
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As a Digital Marketing Specialist, you will play a critical role in driving the success of our products by developing and executing effective digital marketing strategies.
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Your primary responsibility will be to create and implement product-focused marketing campaigns across various digital channels to increase brand awareness, generate leads, and drive conversions.
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Responsibilities:
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Develop and execute comprehensive digital marketing strategies with a strong emphasis on product marketing.
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Conduct market research to understand target audience needs, behaviors, and trends related to the product.
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Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.
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Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.
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Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication.
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Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.
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Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.
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Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.
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Implement marketing automation tools and strategies to nurture leads and facilitate personalized communication throughout the customer journey.
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Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.
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Lead Generation and Management:
Experience with lead generation tools to help capture and manage leads.
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Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.
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Product specific personalization and targeted messaging based on customer data and behavior.
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Requirements:
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An ideal candidate will have minimum 3 years’ experience successfully launching or been part of the team that successfully launched a physical product to a B2B audience.
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Bachelor’s degree in Marketing, Business, or a related field.
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Knowledge of digital marketing systems; must be proficient in HubSpot.
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Proven experience in digital marketing, with a strong focus on product marketing.
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In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
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Proficiency in utilizing marketing automation tools and CRM systems.
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Strong analytical skills and ability to interpret data to drive actionable insights.
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Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.
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Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
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Creative mindset with a passion for exploring innovative digital marketing strategies.
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Strong attention to detail and commitment to delivering high-quality work.
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B2B experience is a plus
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Proven track record in developing & managing successful digital marketing sites
Caron Products
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