Product Marketing Manager

Caron Products is a rapidly growing innovative laboratory equipment company delivering products into pharmaceutical, clinical, biotech, and academia markets.

We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on Product Marketing to join our marketing team.

 

You must have a love for understanding, diving into and building customer journeys, and as such will have an immediate and direct impact on key company-level growth.

 

The ideal candidate will have experience in crafting user journeys across multiple channels including email, as well as enjoys building the 1:1 communications experience that predicts and delivers on user needs at every stage.

 

As a Digital Marketing Specialist, you will play a critical role in driving the success of our products by developing and executing effective digital marketing strategies.

 

Your primary responsibility will be to create and implement product-focused marketing campaigns across various digital channels to increase brand awareness, generate leads, and drive conversions.

 

Responsibilities:

 

Develop and execute comprehensive digital marketing strategies with a strong emphasis on product marketing.

 

Conduct market research to understand target audience needs, behaviors, and trends related to the product.

 

Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.

 

Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.

 

Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication.

 

Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.

 

Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.

 

Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.

 

Implement marketing automation tools and strategies to nurture leads and facilitate personalized communication throughout the customer journey.

 

Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.

 

Lead Generation and Management:

Experience with lead generation tools to help capture and manage leads.

 

Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.

 

Product specific personalization and targeted messaging based on customer data and behavior.

 

Requirements:

 

An ideal candidate will have minimum 3 years’ experience successfully launching or been part of the team that successfully launched a physical product to a B2B audience.

 

Bachelor’s degree in Marketing, Business, or a related field.

 

Knowledge of digital marketing systems; must be proficient in HubSpot.

 

Proven experience in digital marketing, with a strong focus on product marketing.

 

In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.

 

Proficiency in utilizing marketing automation tools and CRM systems.

 

Strong analytical skills and ability to interpret data to drive actionable insights.

 

Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.

 

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

 

Creative mindset with a passion for exploring innovative digital marketing strategies.

 

Strong attention to detail and commitment to delivering high-quality work.

 

B2B experience is a plus

 

Proven track record in developing & managing successful digital marketing sites

Caron Products