As a Sales Market Strategy and Planning Director at DeMert Brands/Not Your Mother’s Haircare, your role would involve developing and implementing strategies to drive sales growth and maximize market opportunities. You will provide strategic direction, market insights, and sales planning expertise to drive revenue growth, enhance market share, and strengthen the company’s position in the highly competitive CPG industry.
Responsibilities:
- Market Analysis: You would conduct thorough market research and analysis to identify consumer trends, market dynamics, and competitive landscape. This includes gathering data on consumer preferences, market segmentation, pricing, distribution channels, and emerging market opportunities.
- Sales Strategy Development: Based on the market analysis, you will develop sales strategies that align with the company’s overall business objectives. This involves setting sales targets, defining market positioning, identifying target customer segments, and determining product pricing and promotion strategies.
- Sales Planning and Forecasting: You would work closely with cross-functional teams, such as marketing, finance, and supply chain, to develop sales plans and forecasts. This includes setting sales targets by region, channel, and product category, and establishing pricing and promotional guidelines.
- Channel Management: You would assess different distribution channels and develop channel strategies to optimize product availability and customer reach. This may involve working with retailers, wholesalers, and e-commerce platforms to ensure effective distribution and merchandising of CPG products.
- Sales Performance Tracking: You would establish key performance indicators (KPIs) and tracking mechanisms to monitor sales performance against targets. This involves analyzing sales data, identifying areas of improvement, and implementing corrective measures to address gaps or deviations from the sales plan.
- Collaboration and Communication: As a director, you would collaborate with internal stakeholders, such as sales teams, marketing, finance, and product development, to ensure alignment and effective execution of sales strategies. Additionally, you would communicate sales plans, performance updates, and market insights to senior management and other relevant teams.
- New Market Entry: If the company plans to enter new markets or expand its presence, you will play a crucial role in assessing market viability, developing entry strategies, and establishing sales operations in those markets.
Required Skills:
- Strategic Thinking: The ability to analyze market trends, competitive landscapes, and customer insights to develop effective sales strategies and plans.
- Sales Expertise: A strong understanding of sales processes, methodologies, and best practices. Knowledge of different sales channels, such as direct sales, channel sales, and e-commerce, is valuable.
- Market Analysis: Proficiency in conducting market research, analyzing data, and interpreting market trends and customer behaviors. This helps in identifying opportunities, assessing market potential, and making informed decisions.
- Financial Acumen: Understanding financial metrics and using them to evaluate sales performance, set targets, allocate resources, and make financially sound decisions.
- Leadership and Team Management: The ability to lead and inspire a team, set goals, provide guidance, and drive performance. Effective communication and collaboration skills are crucial for building relationships with internal stakeholders and cross-functional teams.
- Strategic Planning and Execution: Developing comprehensive sales strategies and translating them into actionable plans and initiatives. This includes setting objectives, defining tactics, allocating resources, and monitoring progress.
- Data-Driven Decision Making: Proficiency in using data analytics tools and techniques to gather insights, track sales performance, and measure the effectiveness of sales strategies. This skill helps in identifying areas for improvement and adjusting plans accordingly.
- Innovation and Adaptability: The willingness to embrace new technologies, market trends, and sales techniques. Being able to adapt strategies in response to changing market dynamics is essential for success.
- Presentation and Influencing Skills: The ability to effectively communicate sales strategies, plans, and results to various stakeholders, including senior management, sales teams, and clients. Strong presentation and negotiation skills are important for gaining buy-in and driving alignment.
- Results Orientation: A focus on achieving sales targets and driving business growth. This includes monitoring and measuring sales performance, identifying areas for improvement, and implementing corrective actions.
Required Experience:
Education:
- A bachelor’s degree in business administration, marketing, sales, or a related field is typically required. Some organizations may prefer candidates with a master’s degree in a relevant discipline.
Experiences:
- Significant experience in sales management is crucial. This typically involves progressively responsible roles in sales, such as sales manager, regional sales manager, or sales director. This experience helps in understanding sales processes, customer dynamics, and market trends.
- Experience in developing and executing strategic plans within a sales or marketing context is highly desirable. This includes identifying market opportunities, conducting market analysis, setting sales targets, and creating action plans to achieve business objectives.
- Strong experience in conducting market research, analyzing data, and interpreting market trends is valuable. This experience helps in identifying target markets, assessing market potential, and understanding customer behaviors.
- Experience working collaboratively with cross-functional teams, such as marketing, product management, finance, and operations, is important.
- Deep industry knowledge and understanding industry trends, customer preferences, and competitive dynamics.
Not Your Mother’s Haircare
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