Our client is a dynamic and innovative tech company seeking a results-driven and experienced Marketing Manager to join their team and lead marketing efforts. The ideal candidate will have a strong background in both B2B and B2C marketing, possess a deep understanding of digital marketing strategies, and excel in utilizing key marketing tools and platforms to drive demand generation and overall marketing success.
Note: This position is in office full time in White Plains, New York.
Position Overview:
As the Marketing Manager, you will play a pivotal role in shaping our marketing initiatives to drive growth and support our holistic marketing strategy. You will be responsible for developing and executing integrated campaigns, leveraging your expertise in various marketing technologies, including HubSpot, Salesforce, Mailchimp, and Google Analytics. In addition to driving demand generation efforts, you will collaborate closely with cross-functional teams, contributing to audience definition, campaign strategy, marketing content planning, and supporting product marketing initiatives, such as Go-To-Market (GTM) strategies. Your role will also involve people management, requiring strong leadership skills to guide and mentor a team of marketing professionals. This position offers the unique opportunity to work in a tech-focused environment and requires a hands-on approach to achieve marketing excellence.
Key Responsibilities:
- Develop and execute integrated B2B and B2C marketing campaigns that drive demand generation and achieve business objectives.
- Utilize your deep digital marketing aptitude to optimize performance across various channels, including social media, email, web, and search.
- Leverage marketing technologies such as HubSpot, Salesforce, Mailchimp, and Google Analytics to track, measure, and report on campaign effectiveness and ROI.
- Collaborate with cross-functional teams to define target audiences, create compelling messaging, and develop holistic campaign strategies.
- Lead the development and planning of marketing content that resonates with target audiences and supports brand messaging.
- Support product marketing initiatives, including Go-To-Market (GTM) strategies, by providing insights and collaborating on campaign execution.
- Manage a team of marketing professionals, fostering a collaborative and innovative work environment.
- Stay current with industry trends, competitive landscape, and emerging technologies to ensure marketing strategies remain relevant and effective.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 4+ years of experience in marketing roles, with a demonstrated track record in B2B and B2C environments.
- Strong digital marketing aptitude with hands-on experience in HubSpot, Salesforce, Mailchimp, Google Analytics, and other relevant platforms.
- Proven experience in driving demand generation initiatives and achieving measurable results.
- Ability to contribute to a holistic marketing strategy, including audience definition, integrated campaign strategy, and marketing content planning.
- Experience supporting product marketing initiatives, including Go-To-Market (GTM) strategies.
- People management experience with the ability to lead and inspire a team.
- Comfortable working in a fast-paced tech or B2B environment.
- Exceptional communication, collaboration, and leadership skills.
- Ability to commute into White Plains, New York 5 days a week.
What We Offer:
- Competitive salary and bonus
- Comprehensive benefits package, including health, dental, and retirement plans..
- Collaborative and inclusive work culture that values innovation and creativity.
- Professional growth and development opportunities within a rapidly evolving industry.
- If you are a passionate and driven marketer with a strong digital marketing aptitude, a proven track record in B2B and B2C environments, and the ability to lead and inspire a team, we invite you to apply for this exciting opportunity to shape the future of digital advertising at our innovative AdTech company.
Robert Half
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