Role: Email Marketing Manager
Location: New York City, NY (Hybrid – Tuesday – Thursday in office)
NOTE – multi-brand retail / ecommerce experience is required for this role
Our client is a well-known retailer and online marketplace specializing in the consumer electronics space. They are based in New York City and have been serving customers for several decades.
They are seeking an email marketing manager to join their dynamic and fast paced environment. As an Email Marketing Manager, this person will be responsible for owning the performance and KPIs of the email channel. They will play a crucial role in defining strategies and roadmaps for the email channel, collaborating closely with cross-functional teams to ensure successful execution of 360 marketing campaigns.
Responsibilities:
- Take full ownership of the email program, including testing, analytics, and reporting, to support online and retail store business.
- Focus on acquiring and growing email subscribers, retaining them, and engaging them through segmentation strategies.
- Develop and maintain email strategies, marketing calendars, campaign plans, and deployment processes.
- Oversee end-to-end campaign execution, including ideation, collaboration with team members, implementation, testing, optimization, reporting, and analysis.
- Implement best practices for email marketing, such as contact strategies, design, A/B testing, segmentation, and personalization.
- Implement and track metadata for product, brand, and custom segments in all email campaigns.
- Create and manage reporting and analytics to track channel performance and optimize campaigns to meet or exceed KPIs.
- Utilize web and internal analytics tools to identify marketing, customer, and product insights.
- Assist in planning seasonal campaigns, forecasting, and scheduling work for upcoming campaigns.
- Stay updated on industry trends and competitors in email marketing to inform strategies, testing, and technology adoption.
- Collaborate with agencies and third-party vendors.
Requirements:
- 5+ years of experience in managing and executing email marketing campaigns coming from a high volume retailer
- Prior experience working with an email service provider (ESP) and familiarity with platforms like Sailthru, Bluecore, and others
- Proficient in creating and setting up email campaigns, as well as extracting analytics and reports from ESP platforms
- Strong background in managing high-volume and multifaceted email programs, including reporting on results
- Thorough understanding of email fundamentals, including CAN-SPAM requirements, segmentation, and performance metrics
- Knowledge of HTML and basic coding for email marketing
- Results-driven mindset with expertise in email and retail metrics and ROI analysis
- Successful track record of managing integrated email marketing programs for multi-channel retail companies
- Exceptional analytical and problem-solving skills, with the ability to analyze reporting using tools like Google Analytics, Tableau, and Excel
- Excellent written and verbal communication skills
Compensation: $110 – 125k base
Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other things.
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