SET ACTIVE is looking for a Social Media Manager to join our team. This role will be responsible for developing and maintaining strategies across all of SET’s social platforms. The right candidate will be able to multitask across all platforms while hitting our target market and work cross-functionally with all creative teams. This is an incredible opportunity for someone looking to work within a creative, fast paced environment.
RESPONSIBILITIES:
- Develop and maintain strategies across all social media platforms, including but not limited to Instagram, TikTok, Pinterest, Facebook, and Twitter
- Work closely with Brand Marketing team to align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition, and engagement/conversions
- Develop and maintain a monthly social media + posting calendar based on marketing objectives, notable dates, upcoming initiatives
- Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content 7 days per week, maintaining a relevant highlights section, and updating bios.
- Conceptualize compelling IG grid posts (1-2 per day), IG stories (5+ slides per day), and TikToks (1-3 per day) that accomplish our marketing objectives, encourage engagement, expand our reach, connect with our audience, convey our brand story/campaign narratives and drive sales
- Arrange grid for IG; pay impeccable attention to detail, adjust according to feedback, and evolve
- Change the bio on IG with relevant information leading up to drops, on drop days, and after drops
- Update IG highlights daily/weekly with relevant slides, and conduct monthly IG highlights audits to ensure highlights stay relevant and compelling
- Source and manage community UGC
- Oversee the production, editing, and posting of all TikTok content
- Maintain a pulse on TikTok trends, pivoting and adjusting strategy in real-time to keep up with the latest happenings
- Maintain a focus on engagement and KPIs while never straying from delivering an on-brand experience
- Work cross-functionally with all Creative teams (including Art Director, Graphic Designer, and Copywriter) to oversee the execution of social media content and campaigns; included but not limited to
-IG story content and creation
-Sourcing positive comments or tagged photos from community to use
-Coordinating with members of SET team to answer questions or create content for stories
-Working with Operations team to identify which products should be featured
- Work with Art Department to coordinate supplementary Social Media photoshoots as needed:
-Oversee logistics
-Ensure the correct models and locations are booked
-Ensure we have all samples needed, if not in office, pull from the warehouse
-Work with the creative team to create highly detailed shot lists for photoshoots
-Support Art Director, models, and photographers on site at photoshoots by assisting with styling and capturing a wide variety of creative behind the scenes photos and videos
- Monitor social media conversations and trends related to our brand, industry, and competitors. Gather insights, analyze data, and provide actionable recommendations to improve our social media strategies and enhance customer engagement.
- Work with the Brand Marketing team to Assist with the content creation and execution of paid social media advertising campaigns as needed.
- Set performance metrics specific to each platform; regularly measure, analyze, performance, and evolve social media strategy; report on statistics monthly
- Work with Marketing and Operations teams to analyze social insights in relationship to marketing KPIs and sales
QUALIFICATIONS:
- 3-5 years of experience working in a social media role; DTC e-commerce brand preferred
- Exceptional understanding of the intersection of social media and marketing with the ability to view social media through both a social and marketing lens
- Mastery of all major social media platforms, including emerging ones
- Proven history of conceptualizing and executing effective social campaigns from both a strategic and creative standpoint that meet marketing goals and deadlines
- Understanding of SET’s aesthetic with high aesthetic standards
- Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice
- Deep knowledge of social media measurement tools; ability to use analytics to develop and evolve strategy
- Excellent verbal, presentation, and interpersonal communication skills
- Ability to excel in a fast-paced collaborative environment, multi-task and prioritize under tight deadlines
Salary Range: $100k
SET ACTIVE
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