Paid Media Manager
LHH Recruitment Solutions is currently seeking an experienced and results-driven Paid Search Manager to join our client’s dynamic marketing team. This hybrid role, located in the Nashville Area, will be responsible for developing and executing innovative SEM strategies, optimizing paid search campaigns, and driving effective lead generation efforts. The ideal candidate will have a strong background in paid search marketing, a keen eye for detail, and a passion for staying ahead of the latest trends and strategies in the digital marketing landscape.
Responsibilities:
- Develop and execute comprehensive SEM strategies aligned with the company’s goals and objectives. Drive continuous improvements to enhance campaign performance and increase ROI.
- Lead the development and optimization of paid lead generation strategies, leveraging platforms such as Google Ads. Generate high-quality leads while maintaining efficient campaign spend.
- Take ownership of Google Ads paid search efforts, managing campaign setup, structure, and ongoing optimization to maximize click-through rates, conversion rates, and quality scores.
- Provide regular performance reports that showcase campaign metrics, insights, and actionable recommendations. Utilize data-driven insights to make informed decisions and drive improvements.
- Plan, execute, and analyze A/B tests for ad copy, landing pages, and other elements to identify winning strategies and improve overall campaign effectiveness.
- Conduct thorough keyword research, identifying relevant and high-performing keywords. Test and refine keyword strategies to stay competitive in the market.
- Keep ahead of industry trends, search engine algorithm changes, and emerging technologies to ensure the company’s SEM strategies are at the forefront of innovation.
- Collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to ensure cohesive marketing efforts and consistent messaging.
Qualifications:
- Minimum of 4 years of experience in paid search marketing
- In-depth knowledge of Google Ads and Google Analytics
- Experience with tools like SEMrush or similar platforms
- Strong analytical skills and the ability to interpret complex data.
- A/B testing experience and a data-driven approach to campaign optimization.
- Excellent communication skills, both written and verbal.
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
Details:
- The compensation for this position is $75,000 per year
- This is a full time, direct hire role
- Full Benefits and 401K
- This role is HYBRID in Nashville, TN
LHH
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