SENIOR MARKETING DIRECTOR
$220,000 – $260,000 BASE I BONUS I LONG TERM INCENTIVE
LOS ANGELES, CA I HYBRID
This is an exciting opportunity to join a Fortune 500 company in the expansion of their personal care products!
THE COMPANY
This consumer health company has trusted personal care products in millions of homes. In this organization, you’ll lead a large team focused on specific product verticals while driving strategic decision making with the VP and executive teams.
THE ROLE
As Senior Marketing Director, you will be responsible for shaping and executing marketing strategies driving brand recognition, customer engagement, and revenue growth in specific market segments. You can expect to be doing…
- Strategy; create and lead marketing strategies with market trends in mind
- Market insights; conduct market research to understand customer behaviors, emerging trends, etc., translating them into insights to drive product & marketing strategies forward
- Analytics; establish KPIs and analytical frameworks to understand marketing effectiveness & enable data-driven decision making
- Strategic brand awareness; drive and maintain strong, consistent brand identity
- Digital marketing; create & execute campaigns using SEO, SEM, social, influencers, etc. with the goal to drive online presence and sales
- Content marketing; design and implement content strategies to educate, engage, and reinforce brand loyalty
- ·Stakeholder communication; collaborate decisions, progress, and results with executive teams and more
YOUR SKILLS AND EXPERIENCE
- Bachelors’ degree in Marketing or Business (MBA, a plus)
- 10+ years of experience in marketing analytics with 5+ years of team management
- Experience in digital marketing techniques (SEO, SEM, social, content, etc)
- Strong analytic abilities to translate data into actionable insights
- Superb leadership skills & experience building/guiding a team
- Confidence to steer marketing campaigns, communication skills to discuss & present findings to leadership teams
- Experience in skincare, cosmetics, or personal care industry
Harnham
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