Digital Marketing Manager

We’re Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more.

We’re searching for a key player at our organization. This position is responsible for setting and executing the strategic direction for our clients while carrying out regular marketing activities. This role will report to the President and work collaboratively across our small team.

This is a hybrid position and requires 3 -5 days in person per week.

50% Marketing Execution

• Propose, build, and execute impactful marketing campaigns across all digital channels
• Provide compelling copywriting for websites, digital ads, travel itineraries, and more
• Act as project manager when working with contractors, internal team, or other agency partners
• Lead efforts to plan and execute paid digital across platforms like Google Ads, Microsoft Ads, and Meta Ads. Recommend the appropriate platforms for clients
• Contribute to creative development and sometimes pilot content strategy for a client
• Use knowledge of SEO/UX to infer direction in content strategy and website work
• Wireframe designs or complex flowcharts to facilitate creative visions
• Lead internal development of firm’s promotions and communications
• Prepare email strategy end-to-end for clients, including automation and database management

30% Account Management

• Serve as the primary contact for all clients
• Produce regular reports for clients that offer comprehensive review of activities, performance insight, and outline of potential opportunities
• Lead client discussions, roundtables, and strategy sessions. Recommend next steps for clients backed by a data-first approach
• Manage budgets, statements of work, and leadership as a project manager to deliver results to the client
• Share team responsibilities to host training or tutorial sessions with client
• Strengthen relationships of clients by providing impactful engagement, recommendations, and overall partnership

20% Team Leadership and Development

• Lead efforts to locate and secure new work through RFP bidding processes, or by uncovering new growth opportunities with current clients
• Share tradeshow responsibilities, and other speaking engagements with the team. Lead internal efforts to further engage with travel and tourism industry
• Stay abreast of latest travel and tourism/marketing industry happenings, trends, and best practices. Use knowledge to support client needs
• Communicate insight and findings to leadership, help mold direction of the company

Experience

We understand that certain lived experiences can be just as meaningful as traditional education and careers. Despite our guidelines below, we strongly encourage you to apply if you feel like you’re a good fit.

• 3+ years of experience developing campaign content on behalf of a brand, agency experience preferred
• Proven experience managing budgets, varying projects
• Excellent verbal and communication skills

Hard Skills

• Ability to create and execute effective marketing strategies
• Compile marketing data into monthly reports (we use Looker Studio, formerly Google Data Studio)
• Expertise in Google Ads, Facebook Ads, Microsoft Ads, and similar advertising platforms
• Expertise in Google Analytics and proficiency in GA4
• Ability to write effective website and email content
• Email marketing software

Bonus Skills

• CRM and data experience
• Basic HTML knowledge to edit WordPress and HTML emails
• WordPress experience
• Experience working within the travel and tourism industry
• Proven experience managing organic social media campaigns and strategy

You’re an excellent candidate if you match most of the following:

• You can manage external relationships with clients, contractors, and other agency partners daily
• You can manage your time effectively to execute digital marketing tasks on time
• Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly
• A great communicator. As the lead account manager, you’ll be speaking for the agency during calls and strategy meetings
• You’re inherently strategic and can craft a vision for client growth that resonates with the company’s values
• You’re comfortable with the freedom to blaze your own trail in a fast-paced work environment
• Strong project management skills with the ability to work with several different accounts concurrently
• A data-driven mindset with a curiosity to maximize results for our clients
• You care about using travel and tourism as a force for good—to help contribute to sustainable, yet inclusive communities.

Salary

$60,000 to $75,000 starting, depending on experience

Benefits

• Full health insurance reimbursement
• Paid time off
• Flexible schedule
• Hybrid office/work from home workspace

Please send your resume and a personalized cover letter to [email protected]

We do not offer Visa sponsorship or relocation services at this time.

Agency Tourism Marketing is an Equal Opportunity Employer.

Agency Tourism Marketing