ROLE OVERVIEW
The Social Media Manager will help with content creation & manage influencers within the Marketing group, based on your skills and career aspirations. You will join a group of professionals to bring the best that Mac Duggal has to offer our customers and Social Influencers, and to millions of followers across Instagram, TikTok, Pinterest, Facebook, Twitter, and other platforms.
RESPONSIBILITIES
- Grow and manage our online social presence to increase brand awareness and customer engagement
- Work with Marketing Director & internal teams to produce amazing social media content that continuously drives customer activity and purchasing
- Connect with Influencers to drive brand awareness and create excitement across social media platforms
- Develop creative social media marketing content and strategies
- Identify and engage Bloggers, Influencers and others that can continuously drive new customers to our multiple brand divisions
- Assist in the creative process of content creation, including concepts for photoshoots, location scouting, props sourcing, behind-the-scenes, etc.
- Interact and engage with our audience and respond to inquiries
- Optimize and analyze posts for engagement
- Provide ideas for the website and social media promotions to maximize our brand’s visibility online, with measured KPIs to validate success of each campaign
ROLE REQUIREMENTS
- Three plus years of experience in a social media or community management role
- A passion for fashion, beauty, and lifestyle brands
- Experience writing professional social media|blog|content posts a plus
- Ability to tell engaging stories with posts and pics
- Creative, out-of-the-box mindset – Awareness of the latest trends across social platforms
- Organizational skills and attention to detail
- Direct experience working with some/all of the following: Instagram, TikTok YouTube, Facebook, Pinterest, Twitter, etcetera
- BA|BS degree or equivalent work experience
- English, additional language(s) an advantage
- Schedule of this position: Monday – Friday | Core business hours | Onsite
Mac Duggal
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