Marketing Director [87-10145] – Solar Negotiators Inc.
Job Salary:
(Dependent Upon Experience):
Annual Salary: $60,000-85,000
Hourly Pay: $28-41/hr
Job Details:
- Full-time position
- Non-remote (flexible)
- No travel required
Job Description:
Solar Negotiators is seeking a highly-driven individual to oversee our advertising and internal marketing campaigns in our marketing department. In this role, you will be developing and implementing new, effective marketing strategies with the business’ leaders and key stakeholders. This individual will need excellent project management and organizational skills, as they will be in charge of content creation for media. They will research, write, proofread, and edit all media content, implement and manage media campaigns, and deliver public relations and communications plans.
It is highly important that you first get to know the brand’s key values, identity and have a deep understanding of our products and services. You will be expected to monitor campaign performances, and report on key performance indicators for the executive team.
The Company
Solar Negotiators powered by Solar Maintenance Pros employs the largest local solar service and installation division in the Valley. We want to be the brand existing and future solar customers can trust to get the job done right. Our company leads the local industry in knowledge, innovation, and quality service. Solar Negotiators was The Business Journal’s 2019 Fastest Growing Company. We employ the local area’s largest solar fleet of installation and maintenance field personnel. Our company is always looking for the right person to join our team of solar pros.
Our Company Perks:
We are a company that puts our clients AND our employees first. We have an exciting, fast-paced work environment. Although we expect a lot from our team of solar rockstars, we recognize and reward hard work.Â
- Fun, Fast-Pace Working Environment
- Limitless Opportunity for Growth
- Competitive Salary
- Friendly Staff & Fun Team Dynamic
- Paid Time Off
- Paid HolidaysÂ
- Medical, Dental, and Vision Insurance
- Retirement Benefits
- Team Bonding
- Annual Awards Dinners
Responsibilities:
- Evaluating and optimizing marketing strategies
- Analyzing market trends and preparing forecasts
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with the customer success team, sales, quality assurance, project management, and finance departments
- Developing and managing the marketing department’s budget
- Overseeing branding, advertising, and promotional campaigns
- Managing the marketing department’s staff
- Preparing and presenting quarterly and annual reports to senior management
- Promoting our brand at trade shows and major industry-related events
- Keeping informed of marketing strategies and trends
- Scan the media marketplace to keep up-to-date on the latest media trends
- Monitor online and offline campaigns, and report on results
- Negotiate with media channels to close competitive deals
- Build and manage the organization’s social media profile and presence.
- Promote additional projects to support new product launches
- Build long-term relationships with media influencers
- Appropriately manage the organization’s media budget
- Develop and manage content/schedules for advertising, social media, email marketing, client communications, newsletters, websites, sales material and other distribution channels
- Ensure that key messages align with vital business strategies
Qualities We’re Looking For:
- Bachelor’s degree in business, communications or marketing preferred
- 4-5 years of work experience as a media manager or similar
- Demonstrable experience with building effective media campaigns
- Analytical thinker with strong conceptual and research skills
- Natural leader who displays strong decision-making and attention to detail
- First hand experience with developing/designing written and visual content
- Experience with various digital campaign managing platforms such as: Google Ad Words, Google Analytics, and Facebook Business Manager
- Ability to nurture long-term relationships with key media influencers
- Ability to work under pressure and meet deadlines.
- Ability to work independently and as part of a team
- Excellent interpersonal, communication, and public speaking skills
Experience Required:
- Email Marketing, Journeys, Drip Campaign, & Automations
- Experience in the home improvement or solar industry
- Experience with CRM for reporting & opportunity tracking
- Determining market position/competitive analysis
- Media buying & schedule management
- Digital marketing on Google Ads & Meta
- Videography/Video Editing Skills
- Creative & Copywriting
- SEM, SEO & CRO
- UX/UI Design
- Web design
- Adobe Creative Suite (Photoshop, Illustrator, Premier Pro)
- Experience with Salesforce Sales & Marketing Cloud is strongly preferred
- Experience with AI Marketing platforms is a bonus
Solar Maintenance Pros DBA Solar Negotiators
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