Director of Digital Marketing
FT/Direct Hire
5 days ONSITE
Our client is a well-known home storage design and organization company, providing custom designs and solutions at the highest level. With a focus on maximizing and enhancing functionality, our client delivers exceptional organizational solutions that enhance the functionality, aesthetics, and value of spaces for customers across residential and commercial sectors.
Director of Marketing Overview:
As the Director of Digital Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role involves all aspects of marketing, including market research, branding, advertising, digital marketing, public relations, and customer engagement.
Director of Marketing Responsibilities:
• Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth
• Manage and mentor a team of marketing professionals, providing guidance, feedback, and performance evaluations
• Oversee brand management activities, ensuring consistent brand messaging and visual identity across all channels
• Regularly monitor review platforms, social media channels, and other online sources to stay informed about what customer are saying about the brand
• Plan and execute advertising and promotional campaigns, both online and offline, to increase brand visibility and drive customer engagement
• Manage direct response marketing efforts to drive customer engagement and generate measurable results
• Drive customer acquisition efforts by implementing effective lead generation strategies, optimizing conversion funnels, and maximizing customer lifetime value
• Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation
• Develop and monitor marketing budgets, allocate resources effectively, and optimize marketing spend for maximum ROI
• Cultivate relationships with media outlets, industry influencers, and strategic partners to enhance brand reputation and generate media coverage
Director of Marketing Requirements:
• 10+ years of work experience in senior marketing roles, preferably in a consumer-focused industry
• Strong leadership skills with the ability to motivate and inspire a team
• High level of proficiency in Excel and PowerPoint
• In-depth knowledge of marketing principles, brand management, and digital marketing strategies. Knowledge of Google Ads.
• Prior experience managing and maintaining online reviews
• Excellent negotiation and leadership skills with strong problem-solving skills
24 Seven Talent
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