We are working with aa global fashion and lifestyle e-retailer committed to making the beauty of fashion for all.
Position Summary
The Director, Brand PR oversees all brand and sub-brands, leading the promotion of breakthrough brand campaigns and multi-channel communications strategies that will drive awareness, conversion and brand love.
- Strategize, execute and measure PR plans for key brand moments, including new partnerships, campaign launches
- Secure feature brand stories in national and regional press.
- Develop and maintain relationships with top tier publications, editors and reporters.
- Partner closely with Marketing and Corporate Communications teams to manage assets and ensure alignment and amplification.
- Hold PR team accountable for meeting key KPIs across all PR projects, keeping Marketing teams and other internal partners updated.
- Manage PR strategy for special projects
- Maintain a clear understanding of all current, potential, and future collaborations, activations, launches and events.
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Skills and Qualifications
- 8-10 years in Fashion and or Public Relations expertise. With a min of 3 years of management experience.
- Strong consumer/lifestyle relationships, fashion/beauty preferred.
- Experience in Fashion, Entertainment or Consumer Public Relations in-house or agency.
24 Seven Talent
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