Ready to join a popular DTC brand as we continue to disrupt and become a market leader? In the ultra-competitive world of tech accessories with hundreds of brands, VelvetCaviar.com has held itself in the top ranks. We’re looking for an exceptional marketing director who will lead our customer acquisition & retention efforts across social, search, and direct. You’ll be responsible for growing our customer base by deploying 7 figure marketing budgets each month, managing a high-performing team of digital marketers, and redefining the customer experience. If winning is in your DNA and you want to grow a brand from 8 to 9 figures, we’d love to hear from you!
ABOUT US:
Velvet Caviar is a leading fashion accessories brand with over 1+ million social media followers; established in New York since 2015. We’re mostly known for pioneering the tech accessories market with our stylish phone cases. Our products can be found in national retailers and on hundreds of celebrities and influencers worldwide! With under 30 team members, Velvet Caviar is a great environment for innovation, collaboration, and friendships.
Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com to gain a clearer understanding of the brand and product line.
RESPONSIBILITIES:
- Set overall vision, strategy, roadmap, plans, and priorities for customer acquisition, customer retention, and user experience
- Grow digital marketing channels across paid media, social media, influencer marketing, SEO, PPC, email, and SMS
- Manage a 7 figure per month marketing budget with performing ROAS
- Maintain a marketing calendar for new product launches and sale events
- Optimize the customers’ website experience for branding & conversions
- Host meetings with marketing channel managers weekly & monthly
- Lead & manage marketing team members with 1 on 1 coaching
- Develop SOP documents and KPI’s with every marketing manager
- Report KPIs & strategize growth plans with the executive team
- Research & test new marketing strategies and technologies
- Aggregate consumer insights for business strategy pivots
REQUIREMENTS:
- 6+ years of experience growing DTC brands’ digital marketing channels
- Located in EST or CST time zone, preferably New York
- In-depth knowledge of marketing across search, social, and retention
- Experience growing DTC brands from low to mid-8-figure revenues
- Experience managing 6+ directly reporting marketing managers
- Track record of solving growth plateaus with innovative strategy
- Strong leader with the ability to host a collaborative culture
- Ability to distill complex data into actionable results
- Strong data analysis skills with in-depth performance reporting
- Experienced with a high volume of marketing A/B testing
- Resourceful and comfortable with a fast-paced environment
- Motivated to succeed and go above and beyond as needed
PERKS:
- Be a key player in a growing brand!
- Strong Salary + Performance Bonuses
- Nice office at the Brooklyn Navy Yard
- PTO Days + Specified Holidays Off
- Health Insurance contribution offered
- Drinks, snacks, and team events
Velvet Caviar is an equal-opportunity employer committed to a diverse workplace environment.
Velvet Caviar
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