POSITION PURPOSE
This leadership role is responsible for developing and executing marketing strategies and communication initiatives to increase awareness, engagement, and support for Goodwill Industries of the Greater Chattanooga Area’s (GIGCA) mission, vision, values, and Guiding Principles as defined by the President and CEO and adopted by the board. This position oversees all aspects of marketing and communications efforts while working closely with other departments to achieve organizational goals. In addition to the core marketing responsibilities, the Marketing and Communications Director (MCD) also plays a crucial role in crisis communication. The MCD will also supervise and provide guidance to the marketing team.
JOB FUNCTIONS
·Through words and actions, support Chattanooga Goodwill’s Mission, Vision, and Values; furthermore, actions and decisions will align with organizational guiding principles.
·Maintain agency, employee, and participants confidentiality. Violation of confidentiality may be cause for termination.
· Marketing Strategy Development:
o Develop and implement comprehensive marketing plans aligned with the organization’s strategic goals.
o Conduct market research (including Goodwill Industries International’s research) and analyze data to identify target audiences, key messages, and marketing channels.
o Create and manage marketing campaigns, including digital advertising, email marketing, social media, and content marketing.
o Monitor and evaluate campaign performance, adjusting strategies as needed to optimize results.
·Communications and Branding:
o Develop and maintain a strong organizational brand and ensure consistent messaging across all communication channels.
o Ensure adherence to Goodwill Brand Guidelines throughout all marketing collateral, including, print, digital, and social media materials.
o Create a GIGCA brand manual and ensure adherence.
o Create compelling content for various platforms, including but not limited to: website, Goodwill TV monitors, social media, press releases, and newsletters.
o Write and edit engaging copy for marketing materials, ensuring accuracy, clarity, and brand voice.
o Act as a spokesperson for the organization, representing our mission and values to internal and external stakeholders.
- Social Media
o Oversee the management and growth of the organization’s social media presence.
o Develop and implement strategies to increase online engagement, followers, and website traffic.
o Monitor social media trends, identify opportunities for engagement, and implement effective strategies to maximize reach and impact.
o Collaborate with cross-functional teams, including, Operations, Workforce Development, Human Resources, and administrative departments, to produce multimedia content (videos, graphics) for digital platforms that align with strategic organizational goals.
·Public Relations and Media Relations:
o Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure media coverage.
o Write and distribute press releases, media pitches, and other communication materials.
o Serve as the primary point of contact for media inquiries, coordinating interviews and providing necessary information.
o Identify speaking and media opportunities for organizational leaders.
· Crisis Communication:
o Act as the primary point of contact for crisis communication within the organization. Develop crisis communication plans and protocols to effectively respond to emergencies, negative publicity, and sensitive, or reputation-threatening situations.
· Team Leadership and Collaboration:
o Manage and mentor a team of at least one marketing and communications professional, providing guidance, feedback, and support.
o Collaborate with other departments to ensure alignment of marketing and communications efforts with organizational objectives.
o Coordinate and delegate tasks effectively, ensuring timely and high-quality deliverables.
o Foster a positive and collaborative work environment, promoting creativity, innovation, and professional growth.
JOB-SPECIFIC COMPETENCIES
· Business Acumen – Uses knowledge, intuition, and judgment to interpret reliable data, making timely, thoughtful business decisions that add value. Embraces technology, remaining up-to-date on relevant technology trends. Takes risks based on the best available data, acknowledging failure as a possibility.
· Communication – Demonstrates social and emotional intelligence and interpersonal skills by identifying the appropriate audience and information to be delivered to meet organizational goals. Delivers messages with the design of influencing others. Demonstrates exceptional listening skills and openness to messages/information from others.
· Curiosity – Acts as a catalyst for organizational strategic change. Intentionally gathers new information about industries, technologies, and techniques. Takes initiative, constantly searching out opportunities.
· Execution – Have the right people in the right place. Assures the right systems and processes are in place. Influences and openly collaborates, internally and externally. Is results-driven, linking strategy with operations while ensuring employee understanding to achieve results.
· Organizational Development – Creates an inclusive, authentic workplace that leverages individual differences and fosters the development of others. Creates an emotional connection with others. Demonstrates and demands conduct that facilitates trust, cooperation, teamwork, and continuous improvement and learning.
· Vision – Leverages long-term, strategic thinking, considering internal and external opportunities and implications. Acts as a catalyst to drive future performance by influencing others.
KEY KNOWLEDGE AND EXPERIENCE
· Bachelor’s Degree in marketing, communications, public relations, or related field. Master’s degree is a plus.
· Minimum of five years of experience in marketing, communications, or related roles, preferably in the nonprofit sector.
DIRECT REPORTS
Marketing Specialist
PERFORMANCE MEASUREMENTS
· Appropriate and effective interaction with staff, management, volunteers, and professional associates.
· Accomplishment of job functions in an effective and timely manner.
· Ability to thoroughly analyze problems.
· Demonstrated ability to meet demanding and changing deadlines despite interruptions.
· Adheres to and enforcement of company policies and procedures.
· Budget Management: Manage the marketing and communications budget effectively, ensuring optimal allocation of resources. Monitor budget adherence, cost-effectiveness, and return on investment for various marketing and communication activities.
· Media and Public Relations: Assess the effectiveness of media and public relations efforts. Measure metrics such as the number of media mentions, positive media coverage, and the reach and impact of press releases or media campaigns.
· Communication Effectiveness: Assess the effectiveness of internal and external communications, including newsletters, press releases, website content, and social media posts. Monitor feedback, engagement, and response rates to evaluate communication strategies.
· Stakeholder Satisfaction: Conduct surveys or feedback mechanisms to assess stakeholder satisfaction with marketing and communication efforts. Use qualitative and quantitative data to gauge satisfaction levels and identify areas for improvement.
· Collaboration and Team Management: Assess your ability to work collaboratively with other departments and manage your team effectively. This can be measured through feedback from colleagues, team performance evaluations, and the successful completion of projects.
Goodwill Industries of the Greater Chattanooga Area
Related jobs:
Crew Members for Ambitious Proof-of-Concept Short Film
Job Description
An ambitious proof-of-concept short film is seeking passionate local crew members in the Pittsburgh area for a March 30–April 3 production. This visually bold project blends satire, dark comedy, and high-energy storytelling, following a chaotic awards show spiral that erupts into a neon-soaked laser-tag showdown. The production team is backed by grant funding, secured locations, and an experienced creative crew. This is a strong opportunity for emerging film professionals to gain IMDb credit, build connections, and collaborate on a festival-bound indie project.
Job Responsibilities
-
Support production in your designated crew role
-
Collaborate with department heads to execute creative vision
-
Maintain professionalism on set during multi-day shoot
-
Assist with setup, breakdown, and production needs
-
Contribute to a fast-paced, team-driven filmmaking environment
Requirements
-
Local to Pittsburgh or surrounding area
-
Available March 30 – April 3
-
Open crew positions include:
-
Art Department Assistants
-
Onsite Editor
-
Camera Assistants
-
Makeup Artist (non-SFX)
-
Sound Recordist
-
-
Passion for independent film production
-
Team-oriented and reliable
Compensation
-
IMDb credit
-
Meals provided on set
-
Networking opportunities with rising creatives
-
Experience on a grant-supported indie film
Job Description
Power 104.9 WSTV and 100.9 Tha Blaze are expanding their team and hiring for multiple positions. The stations are seeking motivated media professionals ready to contribute to on-air broadcasting, live event coverage, and field promotions.
This is an opportunity to join an active radio team and work in fast-paced broadcast and promotional environments.
Now Hiring
-
Radio Personalities
-
Cameraman
-
Field Promoters
Job Responsibilities
Radio Personalities
-
Host or co-host live radio segments
-
Engage listeners with dynamic on-air presence
-
Participate in station events and promotions
Cameraman
-
Capture video footage for station content and events
-
Support production needs for digital and broadcast media
Field Promoters
-
Represent the station at community events
-
Assist with promotions, marketing activations, and audience engagement
Requirements
-
Strong communication skills
-
Professional attitude and reliability
-
Ability to work in a team environment
-
Relevant experience preferred (broadcasting, media production, promotions, or related fields)
Compensation
-
Compensation details discussed upon selection
Job Description
A femme-led production team is seeking Associate Producers to join the upcoming crowdfunding campaign for “Morning Shed,” a 16mm body horror short film.
The team is assembling a small group of motivated creatives to help build early campaign momentum during the soft-launch phase. Associate Producers will support outreach efforts, connect potential backers from their network, and help amplify community engagement. Outreach templates and guidance will be provided.
This is an opportunity to get involved behind the scenes on a bold, independent horror project focused on women in horror and physical filmmaking.
Job Responsibilities
-
Support the crowdfunding campaign during the soft-launch phase
-
Conduct community outreach and word-of-mouth promotion
-
Introduce potential backers from personal and professional networks
-
Assist in building early campaign traction and visibility
-
Collaborate with the core production team
Requirements
-
Passion for independent horror filmmaking
-
Interest in women-led film projects
-
Strong communication and networking skills
-
Self-motivated and community-oriented
-
Emerging producers, filmmakers, and community builders encouraged to apply
Compensation Details
-
Opportunity-based involvement
-
Details regarding credit and participation provided upon selection
-
Campaign support role for upcoming short film
Event Crew Casting Call for International Music Summit
Job Description
An international music summit is now hiring reliable, strong, and enthusiastic crew members for event production support. This live event crew opportunity runs from April 17 through April 26 and is ideal for individuals with experience in stage production, event setup, and live entertainment environments. If you thrive in fast-paced settings and enjoy working behind the scenes of major music events, this is your chance to join a professional production team.
Job Responsibilities
-
Assist with stage setup and breakdown
-
Support lighting, sound, and production logistics
-
Load and unload equipment as directed
-
Follow instructions from production managers
-
Maintain professionalism in a high-energy live event environment
Requirements
-
Reliable and punctual
-
Physically able to lift and move equipment
-
Strong work ethic and positive attitude
-
Available from April 17–26
-
Prior event or production crew experience preferred
Compensation
-
Paid crew opportunity
-
Hands-on experience at an international music summit
-
Networking opportunities within live event production
Job Description
A feature film production is seeking experienced crew members for an upcoming romantic comedy project. The story follows a gifted but unlucky-in-love programmer who, after a public breakup, is forced to partner with her ex’s charming rival—a behavioral psychologist—to build a dating app that may unexpectedly match them together.
The production is looking for skilled professionals to join the team for a Houston-based shoot. This is a paid opportunity to collaborate on a character-driven feature film with a dynamic creative team.
Job Responsibilities
Open crew positions include:
-
Camera Operator
-
1st Assistant Camera (1st AC)
-
2nd Assistant Camera (2nd AC)
-
Set Decorator
-
Location Sound Mixer
-
Grip
-
Electric
-
Drivers
Responsibilities vary by department but may include operating and maintaining camera equipment, managing lighting and grip setups, overseeing set design elements, capturing high-quality production audio, transporting cast/crew/equipment, and supporting daily production operations.
Requirements
-
Must be local to Houston or able to work as a local hire
-
Previous experience in the applied crew position preferred
-
Strong teamwork and communication skills
-
Ability to work efficiently in a fast-paced production environment
-
Resume and reel required where applicable
Compensation Details
-
All crew positions are paid
-
Competitive rates based on role and experience
Job Description
A new independent feature film is seeking experienced and passionate crew members for an upcoming production. The project tells the story of a grieving East Texas widower who finds unexpected solace through an ASMR YouTuber, leading to a transformative road trip that explores loss, generational wounds, and human connection in a changing world.
Production will take place in the Houston area, and local hires are strongly encouraged to apply. This is an opportunity to collaborate on a meaningful, character-driven film with a dedicated creative team.
Job Responsibilities
Crew positions needed include:
-
Production Coordinator
-
Sound Mixer
-
1st Assistant Camera (1st AC)
-
2nd Assistant Camera (2nd AC)
-
DIT (Digital Imaging Technician)
-
Gaffer & Electricians
-
Key Grip & Grips
-
Location Scout / Manager
-
Production Accountant
-
Script Supervisor
-
Still Photographer
-
Art Director
-
Set Decorator
-
Hair & Makeup Artist
-
Costume Designer & Set Costumer
-
Production Assistants
-
Interns
Responsibilities vary by department but generally include supporting pre-production planning, on-set operations, department coordination, equipment management, and maintaining professional production standards throughout filming.
Requirements
-
Must be local to Houston or able to work as a local hire
-
Prior experience in the applied crew position preferred
-
Strong communication and collaboration skills
-
Ability to work in a fast-paced, independent film environment
-
Professional attitude and commitment to the production schedule
-
Portfolio, resume, or reel required where applicable
Compensation Details
-
Paid and unpaid positions available
-
Compensation based on independent film rates
-
Rate determined by position and experience level
Job Description
A horror/thriller independent feature film is seeking an experienced 1st Assistant Director (1st AD) for a 16mm production. This project will be shot on film and requires a highly organized, detail-oriented professional who can manage set operations efficiently while supporting the director’s creative vision.
The production is looking for a NYC-based 1st AD who is comfortable working within an ultra-low-budget (ULB) framework and can oversee scheduling, crew coordination, and on-set logistics for a fast-paced indie feature environment.
Job Responsibilities
-
Oversee daily set operations and maintain production schedule
-
Create and manage call sheets and production timelines
-
Coordinate cast and crew to ensure efficient workflow
-
Communicate clearly between departments and leadership
-
Monitor safety standards and ensure smooth on-set execution
-
Manage time effectively during a 12-hour production day with overtime as needed
Requirements
-
Must be local to New York City
-
Prior experience as a 1st AD, preferably on indie or horror/thriller productions
-
Strong leadership, communication, and problem-solving skills
-
Experience working within ULB budget structures preferred
-
Availability for a 16-day production schedule
Compensation Details
-
ULB rate of $250 per 12-hour day
-
Overtime as needed
Job Description
A production team is seeking a two-person Hair and Makeup (HMU) team for a live panel event featuring three female on-stage talents. The event will be filmed and live-streamed, and the HMU team will be needed in the morning prior to the panel going live, making this closer to a half-day commitment per event day.
This is a professional opportunity to work on a live streamed production, ensuring on-camera talent looks polished and camera-ready.
Job Responsibilities
-
Provide hair and makeup services for three female panelists
-
Prepare talent for on-stage, filmed, and live-streamed appearance
-
Complete services in the morning prior to event start time
-
Maintain professional kit and sanitation standards
-
Collaborate efficiently with production schedule and talent timing
Requirements
-
Two-person HMU team preferred
-
Experience working on live events, broadcast, or filmed panels
-
Must provide own professional kit
-
Ability to work efficiently within a morning call time
-
Submit CV and rates/kit fee
Compensation
-
Paid position (rates to be submitted by applicants)
Job Description
A production team is seeking an experienced sound mixer for an upcoming documentary-style shoot. The project involves filming one talent, primarily outdoors with one indoor location requiring lavalier setup and timecode. This is a lightweight production with an estimated shoot time of 4–5 hours.
The team is looking for a reliable, punctual, and collaborative professional who brings a positive attitude to set and can work efficiently in a fast-paced environment.
Job Responsibilities
-
Capture high-quality on-location audio for documentary-style filming
-
Set up and manage lavalier microphones for a single on-camera talent
-
Handle timecode synchronization
-
Monitor and ensure clean dialogue recording in both outdoor and indoor environments
-
Collaborate closely with the production team to maintain smooth workflow
Requirements
-
Prior experience as a sound mixer on documentary or similar productions
-
Must provide professional audio equipment, including lav setup and timecode capability
-
Strong communication skills and ability to work independently
-
Reliable, punctual, and team-oriented
-
Include phone number, availability, and rate with application
Compensation
-
Paid position (rate based on experience and availability)
Job Description
A documentary production is seeking experienced camera and audio professionals for a one-day shoot in Dayton, Ohio. The project centers on events following unrest in the Democratic Republic of Congo and requires skilled crew members comfortable working in a documentary-style, on-location environment.
This is a paid opportunity for local crew based in or near Cincinnati, Dayton, or Columbus, Ohio. BIPOC professionals and women are strongly encouraged to apply.
Job Responsibilities
-
Camera Operator: Capture documentary footage and interviews; provide and manage a professional light kit suitable for on-location filming.
-
Audio Technician: Record high-quality sound using boom and lavalier microphone kits; ensure clear dialogue and ambient audio capture.
-
Collaborate closely with the director and production team to execute the visual and audio approach.
-
Maintain efficiency and professionalism throughout the one-day shoot.
Requirements
-
Must be local to Cincinnati, Dayton, or Columbus, Ohio.
-
Prior experience in documentary or field production preferred.
-
Camera Operator must provide a light kit.
-
Audio Technician must provide boom and lav kit.
-
Submit reel and professional references.
-
Strong communication skills and ability to work in fast-paced production environments.
Compensation
-
Paid position (rate discussed upon booking).
Job Description
A sitcom comedy pilot titled “It’s The Little Things” is now hiring experienced film crew members for an upcoming production in South Florida. The production team is seeking skilled and reliable professionals to help round out the crew for a multi-day comedy shoot. This is a paid opportunity to work on a scripted sitcom project, collaborate with a creative team, and receive IMDb credit.
Job Responsibilities
-
1st Assistant Director (1st AD): Oversee scheduling, coordinate daily production logistics, and ensure smooth on-set operations.
-
Camera Operator: Operate camera equipment for scripted scenes (must own a BMP4K or 6K camera).
-
1st Assistant Camera (1st AC): Manage focus pulling, camera setup, and maintenance.
-
2nd Assistant Camera (2nd AC): Support the camera department with slate, media management, and gear organization.
-
Gaffer: Lead the lighting department and execute the lighting plan for comedic scenes.
-
Grip: Assist with rigging, light support, and on-set equipment setup.
-
Sound Mixer: Handle on-set audio recording and mixing (please specify if you own your own sound kit).
Requirements
-
Must be local to South Florida (no travel or lodging provided)
-
Prior experience in the specific crew role applying for
-
Professional attitude and ability to work efficiently in a fast-paced production environment
-
Must provide reel and/or resume
-
Must submit day rate with application
-
Camera Operators must own BMP4K or 6K camera equipment
Compensation
-
Paid position (rate TBD/negotiable based on experience)
-
Meals provided
-
IMDb credit
1st AC (First Assistant Camera) – Paid Film Crew Job in Los Angeles
Job Description
A paid film crew job is now open for an experienced 1st AC (First Assistant Camera) in Los Angeles, CA. Production is seeking an ISO 1st Assistant Camera with a strong technical background and a great attitude to join an upcoming shoot.
This is a great opportunity for skilled camera assistants looking to expand their on-set experience in a professional production environment. The ideal candidate is detail-oriented, reliable, and confident managing camera operations in a fast-paced setting.
Job Responsibilities
-
Assist the Director of Photography with camera setup and operation
-
Pull focus accurately during takes
-
Manage and maintain camera equipment
-
Ensure lenses, media, and accessories are organized and production-ready
-
Troubleshoot technical issues on set
-
Collaborate with the camera department to maintain workflow efficiency
Requirements
-
Experience working as a 1st AC or First Assistant Camera
-
Strong understanding of camera systems and lens mechanics
-
Ability to pull focus consistently and accurately
-
Professional attitude and strong communication skills
-
Must be able to work as a local hire in Los Angeles, CA
Compensation
-
Paid film crew position
-
Professional on-set experience
-
Opportunity to work with an experienced production team
-
Valuable credit for future camera department opportunities