DGC is seeking a talented ACCOUNT DIRECTOR to manage clients across the agency’s Creative, Media and Marketing Practice. This role requires daily client contact and the ability to implement and execute on communication strategies on behalf of clients. The ideal candidate should have deep media relations experience; be an efficient and detail-oriented project manager; be skilled at developing trusted relationships with and providing strategic counsel to clients; and have experience proactively identifying new client opportunities and managing client expectations.
This individual will be a strategic self-starter and creative thinker with intellectual curiosity and a collaborative nature who has a passion for executing integrated PR programs for a variety of clients. B2B experience working with clients in the creative, media, and marketing industry.
WHAT YOU WILL BE DOING
● Under the guidance of a seasoned senior lead, serve as the day-to-day client lead; taking a leadership role in executing against a communications plan by managing client communication, workflow, internal stakeholders and junior team members
● Provide counsel and direction to clients, showing a keen understanding of the media landscape and business needs.
● Develop and execute media relations, thought leadership, executive visibility, speakers’
bureau programs, and social media and influencer marketing programs
● Create PR plans and materials for client announcements and news, including press releases, talking points and messaging documents that provide a strategic point of view
● Develop and maintain relationships with key media outlets and influencers at top-tier business, trade, consumer/lifestyle, broadcast outlets and social media platforms
● Identify newsworthy trends through active monitoring of key media in order to provide meaningful recommendations on story ideas that will generate coverage and buzz
● Maintain in-depth knowledge of client’s industry, anticipating and addressing opportunities and issues as they arise
● Lead and mentor junior team members to build a culture of high performance
● Participate in new business development and agency marketing initiatives
Salary Commensurate with Experience. Ranges from $85k-$95k
About DGC
DiGennaro Communications (DGC) is a NYC-based PR firm that exists to shine a light on the world’s best creators, innovators and thinkers. As a leading B2B strategic communications agency, DGC creates earned, owned and paid programs for clients in the marketing, media, tech, and music/entertainment industries, driving results for a roster of world-class brands, publishers, agencies and executives.
Our team is creative, passionate and strategic, known for delivering break-through strategies that provide unsurpassed and quantifiable results. From earned media and influencer relations to thought leadership, executive visibility and industry marketing, our focus is on creating integrated communications programs that move the needle for our clients.
Our culture is based on our attitude of “Work Hard. Work Fun. Make a Difference.” Whether in the office or remote, we enjoy having fun together, from scavenger hunts and trivia nights to team meditation sessions and Thirsty Thursday cocktails. And it’s part of our founding principles to give back in the form of volunteering, donating and supporting local organizations for which we have a shared passion.
DiGennaro Communications
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