We are seeking a talented SENIOR ACCOUNT DIRECTOR to join our team. The successful candidate will be a strategic self-starter and creative thinker with intellectual curiosity and a collaborative nature who has a passion for executing integrated PR programs for a variety of clients.
B2B experience working with clients in the creative, media, and marketing industry or with adtech/martech clients a definite plus.
WHAT YOU WILL BE DOING
● Under the guidance of a seasoned senior lead, serve as a day-to-day lead on client teams with an expectation to manage client communication, workflow, key internal stakeholders and junior team members.
● Provide counsel and direction to clients, showing a keen understanding of the media landscape and business needs.
● Develop and execute media relations, thought leadership, executive visibility, speakers’
bureau programs, and social media and influencer marketing programs
● Create PR plans and materials for client announcements and news, including press releases, talking points and messaging documents that provide a strategic point of view
● Develop and maintain relationships with key media outlets and influencers at top-tier business, trade, consumer/lifestyle, broadcast outlets and social media platforms
● Identify newsworthy trends through active monitoring of key media in order to provide meaningful recommendations on story ideas that will generate coverage and buzz
● Maintain in-depth knowledge of client’s industry, anticipating and addressing opportunities and issues as they arise
● Lead and mentor junior team members to build a culture of high performance
● Participate in new business development and agency marketing initiatives
EXPERIENCE & ATTRIBUTES
● 8+ years’ experience in B2B public relations at a PR agency (preferred) or in a PR role at an advertising agency. Experience working with clients in the creative, media, marketing industry or with adtech/martech clients a plus.
● Compelling communicator and relationship builder with an entrepreneurial mindset
● A strategic self-starter with the ability to work well under pressure
● Strong acumen and passion for PR along with a winning attitude and a desire to build and grow client business
● Experience creating and executing successful PR strategies to support clients through strategic positioning and messaging
● Mastery of all the foundational skills one would expect at this level, including working in a fast-paced environment; delivering on multiple deadlines; high-caliber writing; active listening and attention to detail; and familiarity and comfort with digital and social media
● Real passion and enthusiasm to be part of an independent, woman-owned agency committed to delivering unparalleled service to its clients and providing career-defining experiences and opportunities to its team members
● Good, smart, kind human with empathy, understanding and a great sense of humor who believes in balance and wants to work with others who are similar and feel the same
● Bachelor’s or advanced degree
About DGC
DiGennaro Communications (DGC) is a NYC-based PR firm that exists to shine a light on the world’s best creators, innovators and thinkers. As a leading B2B strategic communications agency, DGC creates earned, owned and paid programs for clients in the marketing, media, tech, and music/entertainment industries, driving results for a roster of world-class brands, publishers, agencies and executives.
Our team is creative, passionate and strategic, known for delivering break-through strategies that provide unsurpassed and quantifiable results. From earned media and influencer relations to thought leadership, executive visibility and industry marketing, our focus is on creating integrated communications programs that move the needle for our clients.
Our culture is based on our attitude of “Work Hard. Work Fun. Make a Difference.” Whether in the office or remote, we enjoy having fun together, from scavenger hunts and trivia nights to team meditation sessions and Thirsty Thursday cocktails. And it’s part of our founding principles to give back in the form of volunteering, donating and supporting local organizations for which we have a shared passion.
DiGennaro Communications
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