Woo Essentials, INC.
West Hollywood, CA
TITLE: Social & Content Coordinator
ABOUT THIS POSITION:
WOO More Play is looking for a Social Media Coordinator to join our team. The ideal candidate is passionate about social media and highly crafted content creation that connects the WOO community through various online social platforms (Instagram, Facebook, Linked In, TikTok, etc). The Social Media Coordinator is responsible in delivering inspiring, disruptive and innovative content.
RESPONSIBILITIES:
- Develop, implement, and manage our social media strategy, calendar, content and posts across all major platforms (currently TikTok, Instagram, Facebook and Linked In. Potential to expand to other platforms down the line)
- Build and update a social content calendar, including sourcing imagery/videos/UGC content, creating (in partnership with design) original graphics/content/video, and (in partnership with copywriter) copy across organic and sponsored posts
- Collaborate with Creative Director and creative team to create engaging social-first content, campaigns, and other social media posts
- Ability to create original content on your own (specifically TikTok)
- Measure the success of every social media campaign
- Keep abreast of the latest social media best practices and technologies
- Monitor SEO and user engagement and suggest content optimization
- Collaborate with creative design team to build visual assets for posts & stories
- Community management to engage with followership. Serve as a first point of contact in a timely manner for inquiries through comments and direct messages
- Manage social calendar and identify new opportunities to create content
- Present new social media content with a focus on IG feed, IG stories and aligning with brand themes
- Maintain brand tone of voice, optimizing messaging and language for social media posts based on our target audience’s behaviors.
- Utilize existing content templates using creative copy and editorial lists
- Writing caption copy for daily posts: Instagram, TikTok, YouTube
- Drive organic growth for all social accounts (primarily Instagram, TikTok, Facebook and Pinterest)
- Analyze data from social media platforms to identify and address areas for improvement
- Develop and apply advertising techniques to boost brand awareness, engagement, and growth
- Stay on top of social trends, relevant cultural/social themes, with an emphasis on industry happenings
- Additional responsibilities as required
IDEAL CHARACTERISTICS & SKILLS:
- Desire to create engaging content and experiences. Ability to create, edit and post content
- Have a good understanding of latest algorithms and methods of growth used by each platform
- Excellent written and verbal communication skills
- An entrepreneurial spirit with a high comfort level in an evolving, fast-paced environment and a willingness to roll up your sleeves to do whatever it takes to build the brand
- Highly organized, detailed-oriented, comfortable juggling multiple tasks on deadline
- Ability to compile and analyze social media metrics
- Excellent knowledge of Instagram and TikTok best practices.
- Good understanding of social media KPIs
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BA in Marketing or similar relevant field
SKILLS/EXPERIENCE:
- 2-3+ years as a social media (IG, TikTok, YouTube, etc.) savant both professionally and in their private life; understanding trends, compelling content and strong social skills from fun caption writing, analysis and strategy/ideation
- Comfortable pitching ideas to team on how to improve and grow social presence
- Experience in strategic, digital and social media communication
- Experience publishing social media content organically and using third-party tools
- Experience creating and managing a social media calendar
- Comfortable in a small agile team structure
- Knowledge of Adobe Creative Cloud is preferred
- Bonus: Eye for IG + Tik Tok and new emerging social channels
- Bonus: Graphic Design experience
WHAT DOES SUCCESS LOOK LIKE IN THIS ROLE?
- Creating and ideating engaging social assets and copy that make WOO stand out from competition, as well as other digital media brands
- Interacting with and monitoring multiple social platforms at once driving increased social engagement with A+ social content
- Collaborating with efficiency and effectiveness across the content team
- Analyzing, reporting, and delivering feedback based on the performance across all social pages
WHAT YOU’LL GET:
- Robust benefits package with employer contribution
- PTO
- WFH flexibility (up to 2 days per week)
- Casual dress code & open office environment
- A rewarding career at an industry-leading company with a strong mission and passionate team
*All applicants should include links to their portfolio and/or social media (IG/TikTok) accounts to showcase their work*
WOO offers competitive salaries and benefits to all employees. Compensation is determined upon the market in which the position is located, the responsibilities of the position, the experience and skills of the applicant, and other job-related factors. The starting salary range for this Los Angeles based position is $50k-$60k
WOO Essentials is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
ABOUT WOO:
Meet WOO. The sexual wellness brand focused on closing the orgasm gap with aesthetically pleasing, naturally conscious products, trusted resources, and community support to help inspire you to have the best sex of your life.
WOO More Play
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