Design Director

Anakeesta is an award-winning theme park that creates unique outdoor experiences by immersing guests of all ages in the beauty and adventure of the great outdoors. Whether you are looking to create vacation memories for guests or work behind the scenes to keep the magic in the mountains magical, this is your opportunity to take your career to the next level.

As Anakeesta continues to grow and evolve, we are seeking a highly creative and experienced Design Director to join our team and help shape the future of Anakeesta. The Design Director will be responsible for translating the park’s unique blend of natural beauty and adventure into immersive and captivating experiences. You will work collaboratively with cross-functional teams to ensure that the design elements align with Anakeesta’s brand identity and enhance guest engagement. This role is in our Downtown Knoxville office but will may require occasional site visits to the park in Gatlinburg.

Responsibilities

• Lead the internal creative team in conceptualizing, developing, and executing creative concepts that align with Anakeesta’s brand and thematic elements.
• Oversee the design process for branding, advertising, merchandise/product design, signage, and web design ensuring they enhance the overall guest experience.
• Collaborate with various departments, including marketing, operations, and development, to understand their design needs and develop solutions that meet their goals.
• Develop and maintain design standards, guidelines, and documentation to ensure consistency throughout the park and any guest facing online or traditional assets.
• Manage a team of in-house designers and freelancers, providing guidance, mentorship, and fostering a collaborative and innovative work environment.
• Stay up to date with industry trends, emerging technologies, and innovative design approaches to continuously elevate the park’s brand.
• Work closely with external vendors, contractors, and consultants to ensure seamless integration of design elements in advertising, retail components, or in park operations.
• Present design concepts to internal stakeholders and leadership, gathering feedback and incorporating necessary changes.
• Manage design budgets and resources efficiently to meet project goals and timelines.

Qualifications

• Bachelor’s or Master’s degree in Graphic Design, Industrial Design, or a related field.
• Proven experience (5+ years) in a creative leadership role, preferably in the entertainment, hospitality, or theme park industry.
• Strong portfolio showcasing a diverse range of design projects, including physical spaces, signage, advertising, merchandise, and web design elements.
• Proficiency in design software such as Adobe Creative Suite, or similar tools.
• Excellent leadership and team management skills, with a track record of mentoring and developing creative talent.
• Exceptional communication and presentation skills to effectively convey design concepts and ideas to both creative and non-creative stakeholders.
• Experience working in a collaborative, cross-functional environment with the ability to balance creative vision with practical considerations.
• Passion for outdoor adventure, nature, and creating memorable guest experiences.

Physical Requirements

• Must be able to work in all environments both inside and outside and in all weather conditions.
• Must be able to sit for prolonged times at a desk working on a computer.
• Be able to bend, stoop and stand.

When you start your career at Anakeesta, we hope you will stay and grow with us.

Perks

• Competitive pay
• Paid time off
• Medical, dental, and vision Insurance
• Life insurance
• 401K
• Free admission for employees and their immediate family
• Employee discounts on food and merchandise
• Generous pass exchange program with area attractions

If you believe you meet the qualifications above and have an interest in joining the Anakeesta team, we would love to hear from you. Please apply through LinkedIn!

Anakeesta