Title
Creative Director
Syracuse preferred, remote possible
Reports to
Vice President, Marketing
Key Partnerships
CMO, Marketing, Sales, Customer Success, Product, Executive Team, agencies/vendors
Mission & Vision
We transform the entire vehicle buying and ownership experience by harnessing the full potential of AI-powered digital engagement technology. Impel’s fully integrated platform leverages the industry’s most powerful Large Language Models (LLMs) and generative AI to enable vehicle retailers of all types and sizes to engage, educate, and influence consumers at every touchpoint in the customer lifecycle.
Job Summary
The Creative Director (CD) leads the company’s branding, design, creative strategy and execution across Impel’s demand generation, product marketing, and customer retention efforts. Playing a critical role in setting and executing brand strategy in conjunction with company leadership. Our CD is Impel’s lead brand steward, creative advocate, and design guru. Impel’s Creative Director is a doer who is passionate about creating and designing (not just directing) – and wants to be in the trenches making and developing assets while also shaping brand and design strategy. Impel’s Creative Director will drive excellence in brand strategy and go-to-market execution across all channels and internal audiences. The Creative Director will report directly to the Vice President of Marketing.
Our Values
Relationships – We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.
Grit – We approach every activity and opportunity with tenacity and tireless execution.
Results – We achieve success for our partners and take personal accountability for everything we do.
Energy – We never settle, we constantly seek out new ideas with ambition and enthusiasm.
Inventiveness – We lead with curiosity, which drives us towards continuous learning and innovation.
Passion – We share an entrepreneurial spirit that inspires us to go above and beyond everything we do.
Essential Functions of the Job
Responsibilities
- Partner with marketing leadership to execute against the overall marketing and brand strategy for the company
- Help lead the creation, development, and evolution of Impel brand strategy, with particular emphasis on visual identity, look, tone, and feel, brand voice, and execution across all brand channels and touchpoints
- Create and measure branding and creative for all demand generation and growth initiatives, including video production, email marketing, digital advertising, retargeting, SEO/SEM, content marketing, and others
- Help drive go-to-market strategy and execution of Product launches and initiatives
- Develop and measure branding and creative for customer retention and expansion efforts with Customer Success, including communications, collateral, content, incentive programs, and others
- Provide creative direction and executional support for reputation and thought leadership initiatives, including press releases, white papers, industry presentations, event campaigns and others
- Develop presentation and informational/educational assets for internal constituencies and external partners
- Develop branding and assets (and provide logistical support as needed) for Impel presence at industry trade shows and events
- Ensure effective brand governance and compliance across the organization as well as with external partners
- Effectively manage contractors, agencies, and vendors as needed
Requirements
- A/BS required, ideally in design, marketing, communications or relevant discipline.
- Minimum 8 years’ progressive growth in brand marketing with an emphasis on design and creative. B2B experience a plus.
- Minimum 5 years’ experience with digital/omnichannel marketing.
- Exceptional ability to work in a fast-paced, constantly changing environment while solving problems creatively and quickly
- Exceptional ability to remain calm under pressure, receive feedback constructively, and apply strategic and business acumen to creative efforts
- Excellent leadership, project management, and time management skills
- Excellent organizational, interpersonal, and written communication skills
- A strong understanding of brand development and omnichannel marketing concepts
- An intimate understanding of design, copy and UX/UI best practices and guidelines
- Experience with a variety of software and applications, including marketing automation, CRMs, Photoshop, HTML, InDesign, Premier, Flash, etc
Impel
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