A company is looking for a Media Effectiveness Director to generate sales revenue and identify prospective client business needs for Media Effectiveness solutions.
Position Responsibilities:
Identify new business opportunities and strategic targets, build relationships, and analyze marketplace data
Maintain sales pipeline, forecast revenues, and lead RFP and proposal development process
Conduct client meetings, understand the competitive landscape, and stay ahead of the evolving digital landscape
Qualifications:
8+ years of quota-carrying sales experience in market research, analytics, insights, and media solutions
Experience selling complex media solutions and utilizing existing network of client relationships
Strong understanding of cross media analysis, media effectiveness analysis, and advertising effectiveness measurement
Expertise in market research and deep knowledge of the media planning ecosystem
Media or agency knowledge with understanding of publishers or agencies and their strategic decision makers
The Kantar Group Limited
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