Title: Creative Marketing Manager 1 – 10556
Length of Assignment: 1+ year
Location: Ridgefield Park, NJ – on-site
Are you passionate about creating deeply engaging experiences that excite shoppers and encourage them to convert that interest into a purchase? Do you have deep knowledge of how to create compelling content across online and offline platforms that will lead to scaled impact on the business? If yes, then this role is for you!
Our client is seeking a customer-focused, service-minded, organizationally savvy, and strategic-thinking professional to serve as a Creative Marketing Manager on our Home Entertainment (HE) Integrated Marketing team. In this role, you will manage HE Creative Marketing strategies and executions for our clients TV, Audio and Memory products with a focus on Retail. The responsibilities of this role involve turning communications insights into brand strategies and executions for the category. These marketing efforts are intended to further business goals by driving conversion. Day-to-day responsibilities include developing marketing assets for product launch, in-store merchandising demo content and signage, promotions and retail.com and with a specific focus on video content and flagship shop in shop experiences.
The individual in this position will work closely with other key members of HE IM and product management to bring the projects to life. Strong tactical project management skills, creative development expertise and cross functional communication are required.
The successful candidate for this role should:
- Have a deep understanding of the digital and in-store shopper experience journey, consumer pain points and industry best practices.
- Have a positive attitude and strong sense of urgency.
- Have a high-level of confidence, integrity and enthusiasm that fits a fast-paced, energetic organization.
- Have excellent communication and presentation skills, with high attention to detail.
Detailed responsibilities:
- Communications & Product Launch: Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders. Responsible for communications guides, specification sheets and other materials to be shared internally and externally. Prepare, execute, and track product launch materials. Work with legal, Brand and key stakeholders on approvals, as appropriate.
- Briefs: Work with the team to develop insight-based and thorough creative briefs for agency partners to initiate projects.
- Project Management: Manage internal stakeholders and agency timelines along with the deliverable’s schedules; communicate and align expectations cross functionally. Effective leadership and project management on projects. Integrate creative insights and feedback that lead to effective campaigns.
- Retail In-store Shopper Experiences: Responsible for the experience of the brand/ category(s) in retail stores. Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it. Develop POP and graphics materials for retail displays and oversee production/distribution.
- Retail Online Shopper Experiences: Responsible for the experience of the brand/ category(s) assigned on retailer websites. Localize HQ content and or create new assets for Product Pages as needed. Develop and or localize online branded experience content for cross retailer use. Develop online ads and other assets to improve brand discoverability within retail websites.
- Promotions: Develops promotional toolkit in conjunction with cross functional teams. Provides communicational materials and assets for retailers to execute programs. Develops and track KPIs.
- Budget: Responsible for assigned budget, managing the procurement process, and ensuring that all vendor payments are secured.
- Ad Hoc Projects: Secure insights, develop strategies and execute ad hoc projects as assigned.
- Performance standards: Attainment of goals and KPIs aligned with management. Results from field sales surveys on the effectiveness of materials. Timely execution of projects. Number of rounds of revisions with agencies as determined by project.
SKILLS and EXPERIENCE:
- 8+ years of experience in marketing, 3+ years in digital marketing, advertising, or related field. Retail marketing experience a plus, but not required.
- Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.
- Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.
- High-level of confidence, integrity and enthusiasm that fits a fast-paced, energetic, and proactive organization.
- Work independently and actively in a team environment to achieve business objectives, personal and team goals and complete assignments within established time frames and specifications.
- Excellent communication and presentation skills, with high attention to detail. Must possess the ability to articulate clearly and effectively over the phone and through email.
- Excellent Power Point and Excel skills are critical in this role.
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