Product Manager – Biocontrol, North America
The Product Manager, biocontrol NA is responsible for providing knowledge, strategy and leadership for PFG’s growing product portfolio and market segments, which delivers significant impact on both the company’s growth and the future of sustainable agriculture. PFG is looking for an experienced product manager in the plant protection industry with the desire to make an impact in the rapidly growing bio pesticides industry. This position will typically report directly to the Sr Director of Marketing.
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RESPONSIBILITIES AND DUTIES:
- Be accountable for achieving targeted revenue and gross margin in NA in the short and mid-term (next 2-3 fiscal years).Â
- Focus on developing blockbuster technology: Rinotec
- Become the biocontrol champion within the NA team
- Develop a Biounite strategy for RinoTec both as a tank mix and as a pre-mix
- Lead the trialing plan in collaboration with the technical leads
- Define targeted crops, technical & commercial positioning, value proposition and messaging in each region in North America
- Develop a comprehensive pre-launch plan and successfully launch the suite of products whenever registered.
- Prioritize initiatives and projects to maximize revenue and profits in the next 2-3 years
- Develop and implement a comprehensive annual and a 3-5 year product business plan.
- Provide in-depth market, industry and competitive analysis for existing products and new product launches.
- Interact with Global management, Supply Chain, Regulatory, R&D, Product Development and Sales Departments to ensure product formulations, labeling, registrations, product supply and demand, competitive pricing and sales support are in place to optimize customer satisfaction and value to PFG’s business.
- Develop pricing and packaging strategies.
- Support product strategy with market analysis data.
- In concert with the Regulatory Department, maintain all product master labels and container labels to ensure compliance with regulatory agencies and take advantage of market opportunities.
- Implement market research initiatives as needed.
- Develop, monitor and update product forecasts, marketing and financial plans.
- Build and maintain strategic relationships with potential partners for co-promotion opportunities to increase the customer experience with PFG products
- Provide guidance to product development and R&D on AI suitability for current unmet market needs and conduct appropriate market analysis.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree required, preferably with a concentration in business management, marketing, agriculture, or related field of business.
- Familiarity and a passion for agriculture and biocontrol are highly desirable.
- At least 10 years’ experience in product management or as a marketing professional in the plant protection industry.
- Experience and knowledge in insecticides/nematicides highly desirable
- Experience in market analysis, forecasting, budget planning skills required.
- Experience in pesticide regulatory environment highly preferable.
- Demonstrated success in product launches and end-to-end execution of marketing strategies.
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PFG offers a comprehensive benefits package including a 401(k) plan with employer match, and a health plan including medical, vision and dental coverage, life insurance coverage, long term disability, and a flexible spending account for dependent care and/or medical expenses.
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The above is a list of essential duties and responsibilities for this position. This list is not all-inclusive and other duties may be assigned. This job description may be modified as needed.
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PFG is an equal-opportunity employer. A pre-employment drug screen and background check will be required.
Pro Farm Group – Formerly Marrone Bio Innovations
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