New York, NY, USA
Salaried, Full-time
$110,000 – $140,000
As the Art Director your core responsibility will be to create compelling and cohesive assets across all touchpoints. Reporting into the President and Chief Commercial Officer, you will direct, design, and strategize all conceptual phases of collection launches. You have a high level of knowledge and experience in all areas of brand creative and art direction: narrative & concept creation and development for stills, motion and beyond.
You will lead the development of elevated content that consumers would want to engage with. This role requires an elevated taste level, a fierce creativity, and a keen eye for detail. You will set the bar for high quality creative output and inspire the Graphic Designer to ultimately build Stephanie Gottlieb Fine Jewelry salience within the competitive landscape.
The role will partner with the Director of Marketing & Communications and Director of E-Commerce & Digital Marketing in the delivery of compelling 360° campaigns. You have a passion for creative storytelling, concept, and design for assets across .com and other digital platforms. This role will oversee the Graphic Designer to manage all aspects of artistic direction. This role is focused on execution with a hands-on approach for our content strategy, demonstrating sound judgment and decision-making skills. You are motivated by a fast-paced environment and are committed to continuous improvement and evolution.
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Key Functions
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- Establish enhanced brand messaging standards and processes as they relate to assets, templates, copy.
- Oversee photo and video direction, and graphic design.
- Lead production including sourcing studio, photographer, and support needs across casting and stylists; directing photoshoots and video shoots from concept through completion to ensure the level of excellence in all creative work.
- Lead a high volume of photo and video productions, interacting with internal and external partners with confidence and clarity.
- Manage timeline and execution of all assets.
- Supervise the execution of all campaigns to ensure consistency and cohesiveness.
- Follow through with content post-production, including retouching and editing, with a high standard and taste level.
- Provide art direction and creative direction to graphic designer.
- Bring ideas to life using sketches, mock ups, or storyboards.
- Ensure that all projects are within deadlines and budget.
- Partner with outsourced production team members to make sure relevant assets are captured during shoots.
- Lead creative briefings, and partner closely with Marketing to understand 360 campaign needs and timelines.
- Develop a comprehensive content strategy across multiple platforms, including the company website and social media channels.
- Own brand communication materials including, but not limited to, email, line sheets, and look books with the support of the Graphic Designer.
- Produce engaging content that conveys an elevated aesthetic and ensures correct positioning in the marketplace.
- Create and maintain a streamlined content calendar that keeps the whole team on track.
- Shape product positioning and define sharp product storytelling concepts with unique and compelling selling points to deliver ambitious growth targets online.
- Evaluate the user experience (UX) across various categories and identify opportunities to simplify and enhance the overall website content.
- Champion diversity, inclusivity, and empathy in every stage of the creative process.
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Essential Skills & Requirements
- 7+ year of digital and print graphic design experience in luxury and e-commerce retail
- 7+ years of experience directing photoshoots in a luxury brand
- Experience in editorial and branded content
- Excellent interpersonal skills for collaboration across multiple departments and levels of management
- Informed, with their finger on the pulse of the jewelry and fashion industries
- Ability to represent the voice and tone of a luxury jewelry brand
- Excellent creative eye and vision for effective communication
- Strong attention to detail
- Strong time management and ability to multitask
- Strong technical skills
- Conceptual creative with innovative ideas that challenge traditional approaches to content creation
- Proven track record of success
- Resourceful, you strive to come up with ideas that suit budgets and timelines, can manage multiple projects at once, and know when to pivot when something isn’t working
- Innovative mindset with the ability to spot trends and original growth opportunities
- Collaborative problem-solver that is solutions-oriented
- Adaptable, open to taking input from others with the willingness to take on essential tasks when needed to get the job done
- Passionate about branding, conceptual thinking, storytelling, designing and experimenting
- Bachelor’s degree required; degree in Creative Arts or Graphic Design preferred
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Why Stephanie Gottlieb
- We have a passionate team that loves what they do
- You will be an integral part of a leading brand disrupting the diamond and fine jewelry industry
- Competitive salary and benefits
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Stephanie Gottlieb Fine Jewelry
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