Market Manager

**This is not a job with ForceBrands**

Job Title: Market Manager

Location: Connecticut

Industry: Spirits, RTD

The Regional Manager for Connecticut will be responsible for growing and maintaining business and brand awareness in Connecticut markets through key on and off-premise channels. This position requires developing new markets, as well as maintaining currently active markets within the region. The Regional Manager will share in the planning and implementation of all strategic sales activities, as well as execute all retailer marketing activities to enhance the growth and profitability of the brand portfolio.

Role & Responsibilities:

● Co-develop and execute depletion goals, profitability goals, and pricing.

● Monitor and manage distributor performance versus budget

● Work with distributor management in order to maintain proper inventory levels

● Develop and implement distributor programs to drive key account success based on brand

initiatives

● Conduct sales meetings and product presentations for distributor sales staff

● Motivate and manage distributor sales force and executives through leadership; inspire

confidence and gain respect as an effective company spokesperson

● Interface directly with key on-premise and off-premise accounts

● Oversee and direct brand development by identifying new account opportunities

● Manage direct report(s) as organization develops

● Monitor and evaluate program execution while controlling effective use of merchandising material

● Use distributor account sales data to achieve improved brand position

● Work with the brand and internal business team to further enhance local brand opportunities

● Work hand-in-hand with strategic accounts team to develop brand strategies for all accounts

● Control travel and entertainment expenses

● Manage sales promotion budgets in accordance with company policy and brand/company

objectives

● Analyze quarterly order cycles and depletion reports to generate adequate and timely orders

based on brand budget and/or trends

Required Skills & Qualifications:

● Must currently live and work in the United States

● Minimum of 5 years of sales experience with a supplier in the alcoholic beverage industry

● Wholesaler management experience is preferred, and Spirits Ready to Drink sales experience is preferred for this position

● An in-depth knowledge of wholesalers and coverage territories of Connecticut

● Advanced pricing competency and ability to develop and manage a key account pricing model

● Experience selling to all channels of trade a plus

● Proven ability sales management, including creative and fact-based selling, strategic planning,

and team leadership

● Objective-oriented, focused and aggressive individual who needs little direction or supervision

● A good strategist who is also a very “hands-on”, “roll up their sleeves” executor.

● Comfortable with: frequent travel, working remotely and from home office, working independently

● Strong interpersonal and leadership skills to direct the distributor sales forces and develop key retail customer relationships

● Excellent communication and presentation skills

● Monitoring of Nielsen Reports, VIP/iDig platforms, along with other data reporting software to

understand performance drivers and to drive action against opportunities

● Computer literate and highly-efficient in Excel, Word, and Power Point

● Must be able to drive and lift/carry wine products (up to 40 lbs)

Certifications & Licenses:

● Valid Driver’s License; Employee must be insurable to operate a vehicle, as a condition of initial and continued employment

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