The Partnerships Associate Director/Director, Data will lead the Data discipline of the Partnerships team. This person will be the go-to expert for all in-house data offerings (including AT Health https://adtheorenthealth.com/ and AT Predictive Audiences: https://adtheorent.com/solutions).
This person will work with the members of the Data team and multiple cross functional departments (including Product Marketing, Product/Tech, Strategy and more) on advancing and further developing our audience offerings. This person will manage relationships with external partners and work with internal teams on data onboarding, platform integrations, testing framework, audience activation and audience insights.
This highly motivated, detail-oriented individual should have prior people management experience, have worked within one or more DMPs, have extensive knowledge of 1P/3P audiences and the ability to translate audience strategies into higher level business needs. We are seeking someone with true desire to drive innovation and thought leadership at AdTheorent through the use of data. This role will report to the SVP of Partnerships.
Responsibilities
- Identify, commercialize, and maintain new data products and partnerships for our business to execute on
- Manage day-to-day data provider relationships – understand core value prop and competitive differentiation
- Work hand-in-hand with Product team on development / advancement of data solutions and on the implementation of any technical integrations for data providers
- Work with go-to-market teams to evangelize, educate and grow the use of partner offerings across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
- Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)
- Manage 2-4 members of the Data Partnerships team; foster team collaboration and drive the day-to-day work and bigger picture strategy with the team
- Maintain regular communication with management team members and with partners to report on status and future opportunities
- Responsible for the ongoing management, development, and growth of data/DMP partnerships post-integration; maintain master taxonomy and rates across all partners and support broader licensing agreements to power internal solutions
- Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience effectiveness
- Work with Sales & Strategy on new client opportunities and ensure overarching data strategy ties in with business objectives for client and AdTheorent and forecast data segment usage and scale
- Share best practices and POVs with Sales, Yield, Product and Analytics teams
- Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market
Requirements
- 6-8 years’ experience working in the ad tech /advertising industry, with a focus on data
- Prior people and team management experience
- Experience with contracts and vendor negotiations
- Experience working within the ad tech landscape & with data companies
- Proven communication, questioning, and demonstrated leadership skills
- Comfortable working in a fast-paced, dynamic environment
- Ability to build an excellent rapport with internal and external stakeholders; strong teamwork is a must
- Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a marketing strategy
- Extremely organized, with strong attention to detail
- Must have a “doer’s” mentality to deliver on departmental and company-wide goals
- Must be able to see the big picture and be able to rally others (direct reports and other departments) behind that picture
- Excellent oral and written communication, negotiation and presentation skills
- Ability to work with people at all levels both internally and with external partners
- Strong Excel skills and analytically minded
- Bachelor’s Degree required
Benefits
Compensation range: $115 – 145K base + 20% bonus potential. We offer full health coverage, generous PTO, an award-winning office culture!
The base range provided is AdTheorent’s current assessment for this role. The confirmed salary will be commensurate with experience, education, skills, and other factors. This is subject to change, but will be no less than the minimum stated. We encourage all to apply, as applicants will be assessed on an individual basis.
We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.
AdTheorent
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