Senior Manager, New Stream Media

We are looking for a Digital Media Sr. Manager to focus on media activation across programmatic and paid social platforms. You will be the go-to expert, leading the day-to-day campaign management. You will focus on both Programmatic and Paid social as part of an innovative, fast-growing team focused on changing digital media planning and buying, in the context of a multi-channel data-driven approach in the eRetail space. You will report to the Director. This role is part of our New Stream Media capability focusing on eRetail, retail media network, and shopper marketing clients. 

Manage a team of specialists responsible for activation of programmatic and paid social campaigns. The team’s overall responsibilities include: 

• Coordinate campaign details, audiences, assets, tags, and URLs with internal and external teams 

• Set up and optimize campaigns in Google Ad Servers, DSPs, and social media platforms such as Facebook/Instagram and Pinterest. 

• Execute, launch, and deliver in full against campaign KPI(s) for both brand and the retailer 

• Coordinate and communicate with internal and external teams on performance 

• Complete necessary wrap up reporting tasks, in partnership with analytics team members 

• Be an escalation point on activation best practices, processes and tech issues 

• Seek opportunities to create efficiencies in daily role, sharing processes and procedures with team members 

• Provide ongoing support to junior level team members through regular feedback and weekly one-on-ones 

• Train entry level team members 

• Be an individual contributor in executing campaigns 

Qualifications

• 4+ years of experience of hands-on experience in a digital planning/buying role, including platform experience across ad serving (DCM, GAM, Criteo, CitrusAd), DSP (DV360, TTD), or paid social (Facebook/Instagram, Pinterest) technologies 

• Past proficiency within Paid Social Platforms (Facebook/Instagram, Pinterest, TikTok) a plus 

• Retail Media Network or CPG experience preferred 

• Past proficiency in executing paid media on YouTube a plus 

• In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions. 

• Experience working on custom executions and out of the box ideas with premium digital publishers 

• Curiosity for data analytics and how that affects the bottom line, ability to quantify results of advertising 

• Passion for technologies used to support digital advertising operations – ad serving, audience management tools, inventory applications, and third-party tags 

• Well versed in the Microsoft Office suite specifically, Excel (pivot tables & VLOOKUP) and PowerPoint 

• Professional client communication, both written and verbal 

Additional Information

The anticipated salary range for this position is $68,000 – $110,400.Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please [email protected] you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape societywww.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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